Product Marketing Manager (m/w/d)

Job Description

What You Will Do

Own Positioning & Messaging

• Define and continuously refine ICPs, positioning, and value propositions
• Translate product features into clear customer value and use cases
• Ensure consistency of messaging across all channels and markets

Customer & Market Understanding

• Conduct ongoing market, competitor, and customer research
• Build a deep understanding of:
  • Target personas (e.g., technical buyers, operations leads)
  • Customer needs, pain points, and decision drivers
• Bring structured insights back into Marketing and Product teams

Content & Go-to-Market Enablement

• Develop product-related content (e.g., product pages, sales materials, use cases)
• Support go-to-market initiatives and product launches
• Ensure Sales and Marketing teams are equipped with clear, usable materials

Cross-functional Collaboration

• Act as the key link between Product, Marketing, and Sales
• Work closely with:
  • Product teams on features, roadmap, and priorities
  • Marketing team on campaigns and content
  • Partner Marketing on joint initiatives
• Drive alignment across teams on product narratives

Measure & Improve Communication Effectiveness

• Track how messaging and content perform
• Use data and feedback to continuously improve communication impact
• Ensure product communication contributes to pipeline and revenue goals

Qualifications

What We Are Looking For

• Experience in Product Marketing or similar roles in B2B tech
• Strong ability to translate complex products into clear value
• Experience working with technical products and audiences
• Data-driven mindset with understanding of product and marketing metrics
• Strong stakeholder management and communication skills
• Experience working in cross-functional and agile environments
• Structured, proactive, and comfortable owning topics end-to-end

Nice to have:

• Background in eMobility, energy, or other deep tech industries
• Technical education or strong technical understanding

What Success Looks Like

• Clear and consistent product positioning across markets
• Strong alignment between Product, Marketing, and Sales
• High-quality, effective product content and enablement materials
• Improved communication impact on pipeline and customer understanding

Additional Information

• A purpose-driven company driving Europe's transition toward electric mobility
• Passionate colleagues with a hands-on mentality
• A safe and future-oriented workplace as part of the Kostal group
• Flexible working hours and location
• Great opportunities for career growth
• Extras like gym or yoga class memberships, etc