Brand Manager Krombacher (m/w/d)

Company Description

As a family company and one of the largest beverage providers in Germany, we aim for sustainable growth. We are looking for people as diverse as our strong portfolio. In addition to Krombacher Pils, Krombacher offers a continuously expanding range of successful products under its umbrella. The Krombacher Group also includes popular non-alcoholic brands such as Schweppes, Orangina, Dr Pepper, and Vitamalz. More than 1,000 employees contribute their passion and commitment – and we look forward to welcoming more colleagues to shape the future with us. Because growing together is in our nature.

Job Description

• Your Brand: You will be responsible for the complete brand management of one of our Krombacher beer brands, with and without alcohol, in the beer and beer mixer category.
• Marketing Mix for Success: You will oversee all media activities (ATL and BTL) to implement our marketing strategy in coordination with internal interfaces within the corporate group and external agencies.
• Manage Activities: You will be responsible for the strategic and operational conception, implementation, and reporting of all product and marketing-specific activities to strengthen our brand presence in retail and gastronomy, including budget planning. You will manage campaigns, product launches, and portfolio management.
• Focus on the Target Group: Through careful market observation and the creation of market and competitor analyses, you will derive action and decision recommendations.
• Innovation: You will actively drive the strategic development of your brands through constant market observation. You will keep an eye on new trends in product/liquid, packaging, and promotional material design.

Qualifications

• Successfully completed university degree, ideally with a focus on marketing.
• At least three years of professional experience in brand marketing / brand management / brand communication / product management within the FMCG industry.
• Proven success in implementing marketing projects, with an understanding of target groups, customer journeys, and shopper behavior in the consumer goods industry.
• Great enthusiasm for beverages and product trends.
• Excellent organizational and communication skills, with convincing teamwork ability and a hands-on mentality.
• Ability to work independently, with strong analytical thinking and conceptual skills.

Additional Information

• Mobile Office: Our Modern Work concept and flexible working hours allow for flexible work arrangements in the office or from a well-equipped home office. We spend half our working time at the location in Kreuztal. This keeps the office as our hub for collaboration, professional exchange, and shared lunches.
• Krombacher2Go: Through our employee app, we transparently share company news directly to smartphones, connecting us as a large network.
• On Us: In addition to attractive monetary compensation, you'll receive a "liquid bonus" in the form of free drinks (up to 540 liters per year) and discounts in the Krombacher Shop.
• Bier nach Vier (Beer after Four): To kickstart your journey, we provide an engaging onboarding program in Krombach to introduce you to our company, values, and history. The "Bier nach Vier" onboarding event includes a tasting of our product variety. You'll also be assigned a buddy to ensure all your questions are answered.
• Culture of Participation: We encourage personal commitment, enthusiasm, and fresh ideas, from energy-saving potentials to process optimizations and innovative product ideas.
• Family and Work: With our on-site daycare "Krombärchen" and "Krombacher Ferienspaß" holiday program, we support work-life balance. We are proud to be certified as a family-friendly company.
• A Toast to Us: We celebrate together at company parties, summer festivals, family days, and team events.

Take a look behind the scenes!

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