Marketing Manager (English)

Company Description

Latte Art Factory is the world's most awarded automatic milk frother, recognized for its cutting-edge technology. The product simplifies the process of creating perfect milk foam, whether using dairy or plant-based milk, for hot and cold beverages. It has received awards like the Specialty Coffee Association's Best New Product and HOST's Innovation Smart Label Award. The technology addresses challenges faced by baristas, offering an efficient solution with high-quality results, reduced waste and minimal training requirements. Latte Art Factory is already transforming the coffee experience for cafés and their customers worldwide in over 60 countries.

Flawless communication in English is essential for this role.

Role Description

This full-time remote role is perfect for a Marketing Manager who enjoys wearing many hats and bringing creative energy to the team. You'll help build our brand presence, launch campaigns that get people talking and work closely with colleagues across the company to keep our messaging sharp and aligned. From content creation to market insights to tracking results, you'll be at the heart of making our marketing efforts unique, customer centric and impactful.

Responsibilities

• Plan and execute short and long-term GTM campaigns for new product releases and market entries.
• Website: Manage and continuously update/refresh website content with Wordpress CMS-system.
• Social Media: Manage channels (incl. creation of posts, reels, stories, paid advertising).
• Influencer Marketing: Identify potential influencers, align collaboration details and track results.
• Newsletters: Develop, align and send out newsletters to marketing leads and distribution partners.
• PR: Develop press releases, organize press events and track press coverage.
• Events / trade shows: Organize brand events and trade show stands.
• Market research: Conduct business analysis and market reviews; generate understanding of customer needs and behaviors.
• Content Creation: Develop content that supports distributors, technicians, sales teams and partners globally.

Your Profile

• 5+ years of experience in brand management or product marketing
• Strong skills in Content Creation, Copywriting and SEO
• Superb English communication skills (verbal and written).
• Strong leadership skills with proactivity, sense of urgency and a bias towards action.
• Proficient analytical skills to interpret complex data and turn findings into meaningful conclusions and actions.
• Ability to work effectively in a remote, team-oriented environment
• Bachelor's degree in Marketing or a related field
• Experience in hospitality or the coffee industry is an added bonus

What We Offer

• Join a successful, solid family business with great ambitions for growth.
• Diverse tasks, flexible work hours and up to 100% remote work possible.
• Receive a systematic onboarding and a professional on-the-job coaching.
• Be part of a passionate, motivated and competent international team.
• Take responsibility and influence the development of a new product from day one.
• A performance-oriented, fast-growth environment with personal development and growth opportunities.

To be considered for this position, please send your motivation letter + CV (in English) to career@latteartfactory.com