Key Responsibilities
Regional Brand Localization
Adapt global marketing strategies for the European context. Ensure all messaging, visuals, and campaigns resonate with local logistics and warehouse automation stakeholders.
Content & Social Media Strategy
Manage and grow our regional presence on LinkedIn and other relevant platforms. Create compelling European-specific content, including customer success stories (Case Studies) and white papers.
Field Marketing & Events
Lead the planning and execution of tier-1 European exhibitions (e.g., LogiMAT , SITL , IntraLogisteX). Manage everything from booth design and local vendor coordination to lead retrieval and post-show nurturing.
Sales Enablement
Act as the "Arsenal" for the European sales team. Develop and localize sales decks, product brochures, and ROI calculators that address the specific pain points of European 3PL and E-commerce clients.
Market Intelligence
Monitor the European competitive landscape (e.g., Geek , Exotec, Scallog). Provide actionable insights to the Overseas Planning department regarding local trends, pricing, and regulatory shifts.
Public Relations
Build and maintain relationships with European industry media and influencers to secure press coverage and speaking opportunities for our leadership.
Requirements
Education
Bachelor's degree in Marketing, Communications, Business, or an Engineering-related field.
Experience
2--5 years of B2B marketing experience. Experience in Intralogistics , Robotics , or SaaS is highly preferred.
Language Skills
Native-level English is mandatory. Proficiency in a second major European language (German or French) is a significant advantage given our current expansion focus.
Skills
- Strong copywriting and storytelling skills for technical B2B audiences.
- Proficiency in CRM tools (e.g., HubSpot/Salesforce) and design tools (Canva/Adobe).
- Proven project management skills with the ability to manage multiple vendors across time zones.
Cultural Fit
High emotional intelligence and the ability to navigate cross-cultural communication between European clients and a Chinese HQ.
