Digital Marketing Strategist (Arabic & English)

Digital Marketing Strategist (Arabic & English)

Location: Sofia, Bulgaria Work Model: Hybrid (2 days on-site) Starting date: 26/03/2024

About The Role

As a Digital Marketing Strategist, you will support and advise advertisers across Arabic- and English-speaking markets. You will work closely with sales and marketing teams to design, optimize, and scale data-driven digital marketing strategies that deliver measurable business outcomes. This role combines strategic thinking, analytical skills, and client-facing communication, making it ideal for candidates looking to grow their career in digital marketing within LinkedIn.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with client business goals
• Advise advertisers on best practices for products and solutions
• Analyze campaign performance using KPIs, insights, and data trends
• Optimize campaigns to improve ROI, engagement, and conversion rates
• Collaborate with internal teams including Sales, Marketing, and Account Management
• Manage relationships with Arabic- and English-speaking clients, ensuring high levels of customer satisfaction
• Prepare performance reports and deliver clear, actionable recommendations
• Stay up to date with digital marketing trends and platform updates

Required Qualifications

• Fluency in Arabic and English (written and spoken)
• Experience or strong interest in digital marketing, online advertising, or strategy
• EU Nationality or Bulgaria Residence Permit mandatory
• Strong analytical and problem-solving skills
• Ability to interpret data and translate insights into clear actions
• Excellent communication and presentation skills
• Comfortable working in a fast-paced, performance-driven environment

Preferred Qualifications

• Experience with digital advertising platforms (LinkedIn Ads, Google Ads, Meta, etc.)
• Knowledge of KPIs, campaign optimization, and A/B testing
• Background in marketing, business, communications, or a related field
• Experience working with international or multicultural clients

What We Offer

• Competitive salary and benefits package
• 10 nights in city centre hotel
• Flight refunded
• Hybrid working model (2 days in office)
• Structured onboarding
• Relocation support package for international candidates
• Career development opportunities
• Inclusive, collaborative, and global work environment