(Senior) Paid Social Media Manager (all genders)

About mammaly

We are mammaly! - and our mission is healthy and happy dogs! That's why we develop premium supplements for dogs that enable a long and good life.

Founded in 2020, mammaly is already the leading pet supplement startup in Germany. We are not resting on our laurels, because animal welfare is close to our hearts: we promote the health and quality of life of our dogs with innovative solutions. Furthermore, we feel committed to adhering to high social and ecological standards and have therefore been a certified B Corp company since 2023!

Paid Social is one of our strongest growth engines and plays a central role in acquiring new customers for mammaly. For this, we are looking for a Paid Social Marketing Manager (m/f/d) who will take our campaigns to the next level with creative power, analytical precision, and deep performance marketing know-how, with a clear goal: to sustainably optimize and scalably reduce the Customer Acquisition Cost (CAC). You are a performance-oriented Paid Social professional who not only measures growth but actively shapes it. You are data-driven, love creative tests, are curious about new formats, and love to continuously optimize the funnel. If you want to take responsibility, enjoy making independent decisions, and want to achieve great things together with a strong team, then you are in the right place.

Tasks

• Independent scaling and management of our Paid Social campaigns on Meta with a focus on new customer acquisition for mammaly.
• Continuous optimization of the entire funnel, from ad click to landing page to checkout, based on data-driven learnings.
• Development, testing, and optimization of high-performance creatives (especially video & UGC), including ideation, briefing, storyboarding, and analysis of creative performance.
• Close collaboration with the Creative & Content Team, Direct Response Copy, and CRO to quickly realize and iteratively develop new creative concepts and funnel tests.
• Competitive market and creative analyses, benchmarking, and trend research to always stay "ahead of the curve".

Requirements

• Minimum 3 years of hands-on experience in Paid Social Advertising (Meta).
• Expertise in Direct Response Marketing for D2C Subscriptions or E-commerce.
• Very strong analytical skills and confident handling of performance data (e.g., CAC, ROAS, LTV).
• Experience in the conception and production of performance creatives (Video & UGC); you can both develop ideas and brief them clearly.
• Ability to work efficiently with the Creative Team and designers.
• Proactive, solution-oriented, and independent way of working.
• Team orientation and clear, transparent communication.
• Fluent German and English.

Nice-to-Haves

• Experience with Figma, Canva, or other creative tools.
• Experience with automation processes (creative iterations, budgets, reporting).
• Hands-on experience in Paid Social Advertising on TikTok.
• Deep interest in current Paid Social trends, algorithm updates, and new ad formats.

Benefits

• We offer you the opportunity to design your workday 100% flexibly. The only important thing is that the workflow in the team is right and you achieve your goals together.
• You will receive everything you need from us to work from home. Choose whether you prefer to work with a high-end Mac or Windows setup.
• Work where you feel most comfortable – at home or in our office in Berlin. However, your place of residence should be in Berlin or the surrounding area.
• Meet your team here: Our Berlin office is as cozy as your living room. Coffee, tea, snacks, or fresh fruit and breakfast cereals are also available – free of charge, of course.
• Create meaning – in the fast lane: We believe that healthy nutrition is the key to a long, happy animal life. We give our all for this every day.
• As a bonus for you: We offer a 75% employee discount on orders up to a value of 100 Euros per month, company pension scheme, company accident insurance, and much more are standard.

Diversity & Inclusion Statement

• mammaly has a diverse and inclusive workforce. Equal opportunities are lived in our corporate culture. Regardless of ethnicity, cultural background, gender, nationality, religion, disability, or sexual orientation – you are welcome here.
• With us, you can bring your whole self to your work – no matter where you come from, what style you have, whom you love, or what you believe in.