(Senior) Subscription Manager (all genders)

About mammaly

We are mammaly! - and our mission is healthy and happy dogs! That's why we develop premium supplements for dogs that enable a long and good life.

Founded in 2020, mammaly is already the leading pet supplement startup in Germany. We are not resting on our laurels, because animal welfare is close to our hearts: we promote the health and quality of life of our dogs with innovative solutions. Furthermore, we feel obliged to adhere to high social and ecological standards and have therefore been a certified B Corp company since 2023!

Our vision for 2028: To make over 1,000,000 dogs healthier and happier every day, to build the best supplement portfolio for over 30 health areas, and to achieve clear market leadership in Europe. Subscription is one of our most important growth drivers and already a central component of our business. Our success is based on long-term customer relationships, excellent subscriber experience, and the consistent increase in retention and lifetime value.

As Subscription Manager, you will take holistic responsibility for our subscription business – one of our highest-revenue and strategically most important areas. You will further develop our strategy and roadmap, take ownership of key KPIs such as retention, LTV, and MRR, and optimize the entire subscriber journey to ensure sustainable and profitable growth. This role offers you the opportunity to significantly shape and scale a key growth driver at mammaly in the long term.

40 h/w, Hybrid in Berlin

Tasks

• You will take strategic responsibility for our subscription business and develop and manage our medium- and long-term subscription roadmap.
• You will be responsible for and optimize the entire subscriber journey – from onboarding to retention to win-back and loyalty – with the goal of increasing engagement, customer loyalty, MRR, and subscriber profitability.
• You will take ownership of key subscription KPIs such as retention, LTV, and MRR and ensure their sustainable development.
• You will ensure the implementation of our cross-functional subscription initiatives and be responsible for strategic alignment with stakeholders, management, and C-level.
• You will develop and optimize automated and personalized subscriber flows (email, SMS) together with the CRM team.
• You will conceptualize and analyze A/B tests on pricing, offers, and incentives, and derive concrete optimizations for the acquisition funnel and subscription conversion rate.
• You will improve our self-service subscription management experience, including by building our own subscription portal and/or app.
• You will monitor and analyze our subscription KPIs (AOV, LTV, churn, cohorts) and derive data-based decisions and roadmap priorities.
• You will continuously monitor market, competitor, and US developments to identify development impulses early on.

Requirements

• At least 3 years in subscription, CRM, retention, lifecycle, or DTC growth
• Proven experience in building or scaling subscription models, ideally in the DTC or e-commerce environment
• Strong analytical understanding and experience with subscription KPIs, cohort analyses, and data-driven decisions
• Experience in managing and implementing cross-functional projects with teams from marketing, product, tech, SCM, CRM, and CS
• High technical affinity and the ability to quickly familiarize yourself with new tools and topics
• Strong hands-on mentality as well as a structured, independent, and solution-oriented way of working with high ownership
• Fluent German and English skills

Nice-to-Haves

• Experience with relevant subscription, CRM, and analytics tools (e.g., Loop, Shopify, Klaviyo, GetKlar)
• Experience with Figma, Canva, or other creative tools

Benefits

• We offer you the opportunity to shape your workday 100% flexibly. The only important thing is that the workflow within the team is right and you achieve your goals together.
• We provide you with everything you need to work from home. Choose whether you prefer to work with a high-end Mac or Windows setup.
• Work where you feel most comfortable – at home or in our office in Berlin. However, your place of residence should be in Berlin or the surrounding area.
• Meet your team here: Our Berlin office is as cozy as your living room. Coffee, tea, snacks, or fresh fruit and breakfast cereals are also available – free of charge, of course.
• Create meaning – in the fast lane: We believe that healthy nutrition is the key to a long, happy animal life. We give our all for this every day.
• As a bonus, we also offer you: 75% employee discount on orders up to a value of 100 Euros per month, company pension scheme, company accident insurance, and much more are standard.

Diversity & Inclusion Statement

• mammaly has a diverse and inclusive workforce. Equal opportunities are lived in our corporate culture. Regardless of ethnicity, cultural background, gender, nationality, religion, disability, or sexual orientation – you are welcome here.
• With us, you can bring your whole self to work – no matter where you come from, what style you have, whom you love, or what you believe in.