Head of Growth Marketing (f/d/m)

What You'll Do

Growth Strategy & Execution

• Design and execute a holistic growth strategy across paid, organic, CRM and conversion funnels to drive full-funnel growth
• Identify new opportunities to scale performance channels, optimize budget allocation, and maximize ROI.
• Own and drive A/B testing and data-backed decision-making for continuous improvement.
• Establish and improve KPIs, dashboards, and growth models to track and optimize performance.
• Leverage insights from Google Analytics, BI tools, and attribution modeling to track key metrics, measure campaign performance, and identify revenue growth opportunities.
• Scale and optimize paid marketing campaigns for sustainable growth.
• Conversion Optimization: Analyze customer journey and conversion funnels to identify areas for improvement. Work closely with product and marketing teams to optimize user experience, website design, messaging, and other factors that impact conversion rates.

People Leadership & Stakeholder Management

• Lead, mentor, and scale the growth marketing team with a focus on skill development and ownership.
• Foster a test-and-learn culture, ensuring growth hypotheses are well-documented and systematically validated.
• Collaborate with Product, Sales, and Data teams to align growth efforts with overall business goals.
• Demonstrate outstanding stakeholder management skills to drive cross-functional initiatives and maintain strong relationships across the organization.

What You Bring

• Proven experience in a Head of Growth, Growth Lead, or senior performance marketing role in a scaling environment
• Strong expertise in at least two of these areas: Paid Search, Paid Social, Social Media, Influencer Marketing or CRO
• Deep understanding of growth marketing strategies with proven track record in high-impact growth initiatives
• Advanced proficiency in data analysis and BI tools (Google Analytics, Looker, Tableau)
• Experience in app marketing and social media platforms, particularly in campaign management and optimization
• Background in growth modeling, budget forecasting, and data-driven decision-making
• Proven ability to mentor and develop teams, with focus on both technical and leadership skills
• Expert knowledge of A/B testing frameworks and experimentation methodologies
• Results-driven hands-on mentality with strategic vision in fast-paced environments

Benefits

• Salary: Get rewarded with an attractive base salary and participation in our annual incentive plans.
• Plan for the Future: On top of the statutory retirement insurance, we offer a company pension scheme with three contribution levels.
• Team-Building: Regular team and company events offer the opportunity to network and learn from each other.
• Training & Education: Keep growing with a personal development budget, access to language courses, coaching opportunities, our online and offline library, weekly "Lunch & Learn" sessions and many more.
• Mobility: Stay mobile with a monthly transportation allowance.
• Enjoy working: Our office offers a range of amenities, including retreat spaces for yoga and relaxation, a pool table, table tennis, a fully equipped kitchen for cooking, and various co-working areas. And yes, free snacks and drinks are also available.
• Work from Anywhere: Work up to 20 days per year work from wherever you feel most productive.
• Family: We supplement the German government contribution by offering fully paid family leave.