Director of Growth Marketing

Location

Remote; Europe (CEST preferred). Transition to Office: Munich, Germany Direct

Reports to

Country Managers - DACH & UKI Dotted Reports to: Global Head of Growth

Department

EMEA Team

Employment Type

Full-time

Salary Range

€123K to €140K EUR

As Director of Growth Marketing, EMEA, you'll set the growth vision for the region and lead the full-funnel digital strategy across paid, organic, earned, and owned channels. You'll drive customer acquisition, retention, and lifetime value - blending global frameworks with regional nuance to deliver measurable, sustainable growth.

Team Leadership & Cross-Functional Collaboration

• Hire, lead and mentor a high-performing regional Growth Marketing team for the EMEA Hub, including Paid Performance Media, Influencers, Social Media, Retention, Affiliates, Social Commerce and external freelancers or agencies.
• Develop the EMEA Hub as a leader of a best in class in-house regional, digital hub.
• Set clear goals, KPIs, and development plans to foster accountability, creativity, and professional growth.
• Manage roadmap of Growth Teams with clear prioritization, and associated key results and initiatives
• Partner closely with global and EMEA teams across Creative, Brand, Web, Product, and Operations to align campaign timelines, priorities, and messaging.
• Serve as an experienced partner to EMEA leadership - contributing insights and recommendations that shape broader business strategy and country growth plans.
• Build strong relationships with cross-functional peers to ensure end-to-end excellence across campaign planning, execution, and measurement.
• Drive collaboration and communication between performance and creative functions, ensuring content, campaigns and landing pages are insight-led and optimized for results.
• Champion a test-and-learn, data-informed culture within the marketing organization - celebrating innovation and continuous improvement.
• Represent the EMEA region in global marketing forums, sharing local learnings and best practices to inform global growth strategies.

Localization & Market-Specific Execution

• Define and lead Growth Marketing Strategy for each EMEA market in alignment with Country Manager
• Adapt and execute global campaigns with regional nuance - customizing messaging, creative, and offers for local cultures, languages, and behaviors.
• Conduct ongoing market analysis to identify emerging trends, seasonal moments, and competitive opportunities across priority countries.
• Partner with local stakeholders and distributors to deliver impactful market activations, retail events, and co-branded partnerships.
• Develop toolkits and playbooks to ensure scalable, consistent execution across multiple EMEA markets while maintaining creative flexibility.
• Collaborate with translation and creative partners to ensure accuracy, tone, and brand consistency across localized assets.
• Identify and capitalize on regional influencer or media moments to drive awareness and conversion.
• Act as a cultural and consumer advocate within the global marketing team - ensuring strategies reflect local insight and authenticity.

Data, Reporting & Forecasting

• Build and maintain robust performance dashboards to track KPIs across paid, social, affiliate, CRM, and retention channels where applicable to allow optimized work.
• Own regional marketing reporting and present insights during weekly, monthly and quarterly business reviews as well as for key moments and promotions, e.g. BFCM.
• Partner with Data, Finance, and eCommerce teams to forecast performance, model ROI, and inform budget planning.
• Continuously analyze performance data to identify trends, efficiency gaps, and growth opportunities across channels and markets.
• Implement a disciplined CRO, A/B and multivariate testing framework across creative, audience, and landing page variables.
• Lead post-campaign analysis to evaluate ROI, inform future strategy, and share learnings with global and local teams.
• Champion data-driven decision-making - ensuring performance metrics translate into actionable business outcomes.
• Maintain data integrity and ensure alignment between reporting systems (Shopify, GA4, ad platforms, CRM).

Paid Media Strategy & Execution (working with Paid Performance Marketing Manager)

• Lead full-funnel performance marketing across Meta, Google, YouTube, TikTok, and region-specific platforms (e.g., Snapchat, Pinterest, Display) with the Paid Performance Marketing Manager.
• Define the channel strategy, creative roadmap, and testing frameworks to balance efficiency (ROAS, CAC) with long-term growth (LTV).
• Oversee daily campaign execution, optimization, and reporting to ensure continuous performance improvement and data integrity.
• Own budget allocation and pacing across markets and platforms - ensuring efficient spend and alignment with seasonal demand, launches, and promotions.
• Develop and maintain audience segmentation strategies (prospecting, remarketing, loyalty) to improve conversion and retention outcomes.
• Collaborate with creative and content teams to develop, test, and scale platform-specific assets optimized for performance.
• Manage agency partners and/or internal media buyers, ensuring performance accountability, innovation, and best-in-class execution.
• Evaluate emerging channels and technologies, driving test-and-learn pilots to uncover new acquisition opportunities.

Social, Influencer & Affiliate Growth (Working with Social & Influencer Lead & Affiliate team)

• Oversee the development and lead the EMEA social strategy - spanning organic, paid, and influencer activity - designed to grow community, engagement, and conversion.
• Localize the company's global creative and storytelling for regional audiences, ensuring cultural resonance and platform relevance.
• Partner with the global content team to concept, produce, and deploy creator-led and UGC content that drives authentic advocacy.
• Work with the Influencer Lead to design influencer programs and campaigns across macro, micro, and nano tiers to maximize reach and engagement across key markets.
• Oversee social-led growth initiatives such as giveaways, creator collaborations, product drops, and paid partnerships.
• Monitor platform trends, social listening insights, and audience sentiment to identify new opportunities for brand storytelling and engagement.
• Establish performance benchmarks for organic and paid social - tracking growth, engagement rate, traffic, and conversion outcomes.
• Build and maintain relationships with key creators, agencies, and platform partners to secure priority placements and collaborative opportunities.

WHAT WE'RE LOOKING FOR

Experience & Skills

• 8-10 years of experience in growth or performance marketing roles within DTC, consumer goods, or eCommerce or Agency.
• An executioner as well as a leader.
• Proven success scaling brands across multiple EMEA markets.
• Expertise across all digital levers - paid media, CRM, organic and earned social, affiliates, and retention.
• Strong analytical capabilities with deep understanding of attribution, cohort analysis, and LTV modeling.
• Experience managing seven-figure budgets with measurable impact on revenue and profitability.
• Skilled in creative testing, funnel optimization, and cross-functional leadership.
• Strong communication and storytelling abilities - able to bridge data, creativity, and strategy.
• Fluent in English and German; additional European languages are a plus.