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User Acquisition Manager

Homeoffice
vor 4 Wochen
New Moon Production, An St Marien 6, 51143 Koln
Stellenbeschreibung

User Acquisition Manager (m/f/d)

Location: Hamburg (Remote)

Employment Type: Full-time, Permanent

About New Moon Production

New Moon Production is a remote-working Hamburg-based studio dedicated to bringing exciting new games to the market. Founded in 2016, we have released multiple games across various platforms, including the popular Sunshine Island, which has garnered around 12 million unique players. Our "BIG! Franchise" comprises 100 talented individuals globally, fostering a collaborative environment where expertise and diverse ideas drive product excellence. Since 2021, New Moon Production has been part of the Stillfront Group, a leading European game publisher focused on long-term IP growth.

Our portfolio includes titles like Empire: World War 3, Empire: Age of Knights, Big Company: Skytopia, and Big Farm: Mobile Harvest, which boasts a daily active player base of a quarter million. We celebrate diversity and are an equal opportunities employer, with our "New Moon Family" representing over 17 nationalities.

Your Responsibilities

As a Senior User Acquisition Manager, you will be instrumental in planning, executing, and optimizing mobile ad campaigns to attract high-value users. Collaborating closely with the Director of User Acquisition and a senior team of international experts, you will analyze performance, identify growth opportunities, and implement impactful strategies. Your focus will be on driving user acquisition and retention initiatives through both traditional and innovative channels to elevate our games' performance.

  • Partner with our North American UA team (EST time) to build a world-class user acquisition department.
  • Plan, launch, and manage campaigns across key platforms like Facebook Ads, Google Ads, video networks, and incentivized traffic.
  • Monitor key metrics to assess and optimize campaign effectiveness.
  • Collaborate closely with the creative team to design and test engaging ad content and strategies.
  • Set budgets, forecast performance, and ensure campaigns meet objectives.
  • Prepare detailed performance reports and provide actionable insights for future growth.
  • Manage relationships with advertising platforms and media agencies to maximize results.
  • Stay current with industry trends through competitor analysis and by identifying new growth opportunities.

Your Profile

  • Proven track record in user acquisition and performance marketing.
  • Several years of professional experience in the gaming/entertainment industry, with a passion for games across all genres.
  • A Bachelor's degree or MBA in marketing or a related field.
  • Strong strategic thinking and problem-solving skills to develop effective marketing strategies.
  • Good understanding of marketing attribution.
  • Solid grasp of the customer development lifecycle, from acquisition to retention and reactivation, including LTV measurement and optimization.
  • Excellent analytical and conceptual skills, with proficiency in Excel/Google Sheets.
  • Strong work ethic and ability to manage multiple projects in a results-oriented manner.
  • Experience in launching new mobile games is preferred.
  • Outstanding leadership and cross-functional collaboration abilities.
  • Excellent communication and interpersonal skills for effective collaboration in a remote environment.

What We Offer

  • Flexibility: Work remotely or from our modern office in Hamburg city center.
  • Work-Life-Balance: Competitive annual leave and flexible working hours.
  • Supportive Environment: Join a pragmatic, challenging environment with flat hierarchies and state-of-the-art technologies.
  • International Culture: Work with experienced colleagues from diverse backgrounds, fostering continuous development and learning.
  • Collaboration: Find sparring partners in game design and benefit from strong team collaboration.
  • Team Events: Regular studio events, snacks, and drinks available at the office.
  • Benefits: Contribution to a public transport ticket (Deutschlandticket) for Germany-based staff.

Skills & Knowledge: Ads, Facebook, RPG, CAN, Boost, across, Simulation, Translation Software, Transport, Internet Protocol, Analysis, Active Directory, Google Ads, Performance Marketing, MS Excel, Teamwork, Flexibility.

Profile Details:

  • Professional Skills: Contracts, Game Design, Customer Needs Planning, Marketing, Microsoft Excel, Employee Retention, Multidisciplinary Approach, Public Transport, Product Lifecycle, Project Management, Simulations, Team Building.
  • Personal Skills: Analytical Thinking, Diversity Awareness, Higher-Order Thinking, Diligent and Committed, Hands-On Mentality, Communication, Solution-Oriented, Teamwork.
  • Education: Bachelor's Degree
  • Experience: Professional Experience

Industry: Media / Communication Employer: New Moon Production Address: An St Marien 6, 51143 Koln Web: http://buffo.tv