LOCAL LEAD GENERATION - GERMAN MARKET
Requirements
- German Language Proficiency: Required (non-native speakers welcome). Our primary market is German-speaking. We are looking for someone who speaks and understands German and is familiar with the local culture.
- English Proficiency: You speak and understand English and can work fluently in English. English skills are required for research purposes or coordination with other team members.
- Internal Role: No agencies or consultants. You will take full responsibility for SEO and Product Development in full-time capacity.
- Hands-On Role: You will be involved daily in implementation in day-to-day business and the further development of internal projects. Not a leadership position.
- 100% Remote: You work 100% remotely.
Benefits
Team Small team of high-performers and AI-first: agile organization, fast implementation, learning, results-oriented, and no bullshit.
Ownership 1:1 onboarding and collaboration with me personally -> followed by full responsibility for the SEO and Product area of internal projects. You will take full responsibility for the SEO machine and its results.
Fast Development Grow with the company. Our market is large. There is much we can build together. You will become a permanent team member and an expert in local SEO lead generation.
Results First No diplomas or certificates. Only your results count. We are looking for someone who is ready to get their hands dirty, not a PowerPoint "strategist."
Competitive Compensation Fixed base + extras and bonus.
MISSION - SEO AND PRODUCT DEVELOPMENT LEAD
At Noah Lutz Online Marketing, we support companies with the search engine optimization of their websites. Increasingly, the topic of GEO, i.e., visibility in AI search engines like ChatGPT and Co., is also coming into focus.
Furthermore, there is a second division in the company. In this, we generate qualified local leads for craft partners (construction industry/local services). As SEO and Product Development Lead, you are the core of our product strategy.
Our SEO works but is not yet fully systematized.
👉 Your Task: Take over a portfolio of over 100 websites, transform it into a predictable, scalable, and profitable SEO machine, and ensure that I no longer have to worry about "the daily SEO."
Company Goal: x5 in 2026. SEO must become an important growth engine for my clients and own projects.
TASKS - SEO AND PRODUCT DEVELOPMENT LEAD
Specifically, within 12 months, you must have achieved the following:
- Take over full responsibility for the search engine optimization (SEO) of the Noah Lutz Online Marketing network (WordPress + Replit).
- Relieve me as much as possible in day-to-day customer support.
- Significantly increase the volume of organic leads in our core niches.
- Standardize scalable SEO templates (services, city pages, linking, FAQ, Schema).
- Managed VAs for implementation with measurable weekly output.
- Create clear SEO reporting: positions, traffic, leads, status per website/city/niche.
- Adapt the SEO strategy to the AT/CH markets.
- Rapid introduction and validation of new niches (Test → Scale or Kill).
- Document SEO SOPs so the system can continue to run during your absence.
IDEAL PROFILE - SEO AND PRODUCT DEVELOPMENT LEAD
✅ What we want:
- German-speaking / Speaks German (Non-native speakers welcome).
- Someone who looks over my shoulder and takes all daily SEO tasks off my hands.
- Someone who is not too proud to take on simple, repetitive tasks.
- Someone who has experience or interest in optimizing and continuously improving processes.
- Someone who enjoys further developing our own internal projects and advancing them on Google.
- Someone who has already standardized an SEO template and has not just optimized two blog pages.
- Someone who can set priorities: You focus first on the 20% that bring 80% of the results.
- Someone who likes to build something and not just analyze → create websites, not write PDFs.
- Someone who has already worked with VAs + AI agents (or can delegate naturally), gives clear feedback, and can build a small production pipeline.
- Someone who truly understands the specifics of local search engine optimization: NAP, citations, local signals, city pages, service pages, local intent, competitive analysis, geographic relevance.
- Someone who understands our end customers: Craftsmen → their needs, their urgencies, their way of searching on Google.
- Someone who can take a competitor's website, analyze it in 30 minutes, and propose a website that will overshadow it tomorrow morning.
🎯 Desired Traits and Competencies:
- Data-first: You speak in positions, CTR, leads, impressions, not in "I think that..."
- Low Ego: Not a theorist, not an "SEO philosopher" → a doer.
- Implementation Nerd: Loves checklists, systems, standards, deep work.
- Organized & Precise: Can manage 100+ websites without losing overview.
- Independent: Manages without asking "What do I do now?" every 10 minutes.
- Curious & Hacker in a positive sense: Loves to test, document, iterate.
- Enjoys working in peace: Introverted is okay, enjoys spending hours improving websites.
- AI-Fluent: Prompts, keyword analysis, ad angle generation, opportunity identification, automation via Make.
- Familiar with WordPress (and if Replit doesn't scare you, even better).
- Full Responsibility: "This is my SEO machine, I build it, I run it, I take responsibility for the results."
🔥 Bonus (still necessary but very welcome):
- Experience with many websites (10--100+).
- Setting up VA processes (briefings, QC, SOPs, deadlines, weekly results).
- Ability to cleanly implement off-page measures (citations, contextual links, internal authority).
- Confidence in using automation/AI (Make, simple scripts, reporting, accelerated audits).
- Experience in other countries and markets.
- Basic knowledge of SEA/LSA/GMB to better coordinate SEO ↔ Paid ↔ GMB.
❌ This role is not for you if:
- You are an inconsistent "growth hacker" who jumps from one idea to the next without building a sustainable system.
- You are an "audit & recommendations" consultant but rarely involved in actual on-site implementation.
- You are a "LinkedIn SEO expert" who talks a lot but has never ranked competitive websites.
- You prefer to reinvent the wheel rather than first implementing the fundamentals that work.
- You thrive in corporate environments, slow processes, endless meetings, and internal politics.
- You are looking for a permanent "security job" with a predominantly fixed salary and little responsibility for results.
NOAH LUTZ ONLINE MARKETING
VIDEO PRESENTATION
Watch video: https://www.loom.com/share/eca4318952794d619f9adf7bce6d5c2e
MY MISSION
We do results-oriented SEO that really works and leads to more inquiries for our clients and partners in our own projects. Our local partners, sometimes for the first time, gain their own way to acquire new customers through us, and on a success basis.
Noah Lutz Online Marketing is based on a simple conviction: Local specialists on-site are the silent foundation of our economy but do not use the best available technologies.
Today: We generate over 200 qualified leads and orders for our partners every month via Google and aim to quintuple this volume by 2026.
Future: We want to build an infrastructure that enables professionals in the construction industry to earn more, work better, and take control of their development in an increasingly technologized world.
WHY NOAH LUTZ ONLINE MARKETING?
- No classic agency work: Your area of responsibility will be 50:50. 50% of the time you support me in working with my clients. 50% you support me with completely internal projects for lead generation.
- Great clients and partners: I maintain a great relationship with all my clients and partners. Especially in our own projects, our work has a real, tangible impact on the business and lives of our partners.
- No unnecessary meetings: There are no fixed meetings with partners or clients. You will have no client communication. You can focus 100% on the actual work.
- Our mission: We provide our partners with a stream of qualified, easy-to-process inquiries so they can focus on their expertise and earn more money.
- Long-term vision: We are looking for a team member who wants to commit for several years, take responsibility, and help build the largest local SEO network in Germany and later internationally.
- A solid model: Over 80% of partners and clients remain loyal to me every year, and every second partner comes to us through recommendation.
➡️ Schedule a 15-minute video meeting with me to start the application process:
ABOUT ME
My name is Noah Lutz, and SEO has been my passion for over 10 years. I started building my own projects alongside school at the age of 15. On my 18th birthday, I prematurely ended my school career to dedicate myself entirely to search engine optimization.
I built my own projects and started supporting local clients. Over the years, I have supported well over 500 clients. I also supported the development of two other agencies.
Today, I dedicate myself entirely to my own clients and my own projects. I currently manage a good number of clients from various industries. Additionally, I already generate over 200 leads per month for various services through my own projects. I want to strengthen this further and become No. 1 in online lead generation in specific industries in the DACH region.
Privately, I enjoy traveling, spending a lot of time abroad, doing a lot of sports, love Asian and Italian food, and am constantly exploring how to achieve even more visibility in search engines.
➡️ Click here to schedule a 15-minute video meeting with me to start the application process.
FURTHER MODALITIES
- Availability in the morning German time initially, otherwise flexible scheduling.
- Annual budget for IT equipment of €1000, which you can use as you wish to improve your equipment, working conditions, etc.
- Monthly budget for coworking.
- Compensation: Fixed + strongly performance-dependent variable component (exact structure will be communicated in the interview). If you create added value, you will earn very well.
- The activity can be carried out either hourly on a freelance basis or as part of an employment contract. We will discuss details in the first conversation.
APPLICATION PROCESS
- 15-minute video call with Noah First conversation to check suitability, introduce Noah Lutz Online Marketing, and confirm prerequisites (mindset, availability, experience, motivation).
- Practical Test A concrete exercise to assess your SEO skills. Goal: to see how you think, not just what you theoretically know.
- Video Interview (60 minutes) In-depth conversation to understand: your experience in local SEO/multi-site SEO, your logic in structuring websites and SEO templates, your ability to generate organic leads, not just traffic, your working method with VAs and SOPs, your alignment with our rhythm, processes, and performance culture.
- Offer If all steps are successfully completed: Congratulations, welcome to Noah Lutz Online Marketing.
➡️ Schedule a 15-minute video meeting with me to start the application process:
