About Our Mission
Under the brand Excire, Pattern Recognition Company GmbH from Lübeck has been developing software for ambitious photo enthusiasts and professional photographers for over 10 years. Our AI-based photo management is now used worldwide by several thousand photographers and has become an integral part of various workflows concerning the daily work with large photo collections. To continue our success story, we are looking for a Social Media & Content Manager (w/f/d) to increase our global visibility and grow our Excire brand.
About the Position
As a Social Media Manager (w/f/d), you will be responsible for the strategic and operational development as well as the continuous advancement of our social media presence – with a focus on Instagram, Facebook, and LinkedIn. You will manage our channels bilingually (German & English) and independently produce digital assets such as photos and Reels/videos. You will ensure that our brand becomes visible, remains relevant, and measurably contributes to our company goals. You work independently, creatively, and data-driven and are the central point of contact for all social media topics.
Your Tasks
Strategy & Planning
- Development and implementation of a social media strategy based on company goals
- Definition of content goals (reach, engagement, leads, branding, etc.)
- Creation and maintenance of editorial plans
- Development of clear content formats and topic worlds
- Creation and evaluation of Meta Ads (Instagram & Facebook)
Content Creation (Bilingual DE/EN)
- Conception of posts, Reels, Stories, and possibly Lives
- Writing captions including hooks and call-to-actions in German and English
- Independent creation of digital assets: photos, Reels, and videos (smartphone- and/or camera-based) including simple editing and subtitles
- Ensuring a consistent brand presence (tone, style, visual language)
Community Management
- Active support of the community (comments, direct messages)
- Building genuine interaction and relationships with the target audience
- Professional handling of feedback, criticism, and inquiries
Analysis & Optimization
- Regular evaluation of relevant KPIs (insights, reach, engagement, etc.)
- Derivation of optimization measures
- Testing new formats, posting times, and content
- Documentation of learnings and successes
What You Bring
- Very good feel for language and confident expression in German and English
- Profound knowledge of Instagram, Facebook, and LinkedIn
- Understanding of marketing goals and target audiences
- Experience with editorial planning and content structure
- Basic numerical understanding and analytical skills
- Independent, structured way of working
- Sense of responsibility in dealing with brand communication
- Confident use of photo & video tools
- Experience with Meta Ads
Personal Attributes
- Communicative and creative, yet goal-oriented
- Curious and eager to learn
- Patient and resilient with fluctuating performance
- Team player and open to feedback
What We Offer
- Freedom to design and real responsibility
- Clear goals and short decision-making paths
- Modern working methods and flexible structures
- Opportunity to actively build and shape a social media presence
- Development opportunities in online marketing
Framework Conditions
- Work location: Lübeck, with partial home office possible
- Working hours: Part-time (adjustable)
- Start date: By agreement
- Salary: Negotiable
Work Locations
Map
- Maria-Goeppert-Str. 3, 23562 Lübeck
