Junior Growth Data Analyst (m/f/d)

Job Description

Shape the future of a successful health tech company as a Junior Growth Data Analyst (m/f/d)

Pflegecampus is the market leader for digital training and quality management solutions in the healthcare and social services sectors. Over 10,000 institutions already use our platform, and more than 350,000 people learn with it regularly.

At Pflegecampus, it's about more than reach and click-through rates. We create growth with substance -- data-driven, measurable, and with a real impact on business success. To achieve this, we are looking for a Junior Growth Data Analyst (m/f/d) who will systematically analyze our marketing, product, and usage data, derive concrete improvements from it, and develop high-impact campaigns together with our content team.

Marketing & Funnel Analytics

• Development and further development of our web tracking
• Analysis of our marketing and conversion funnel
• Attribution of leads and customers to marketing channels
• Identifying growth potential in the website funnel

Product Analytics

• Introduction of event tracking within our software
• Analysis of the use of our features
• Supporting the product team with data-driven insights

Conversion & Growth

• Analysis of landing pages and user behavior
• Development of hypotheses to improve conversion
• Support with experiments and A/B tests

Performance Marketing

• Analysis and optimization of our SEA campaigns
• Collaboration with our existing agency
• Independent management of our Google Ads campaigns in the future

Reporting & Data Structure

• Building central dashboards for marketing and product
• Definition and monitoring of important KPIs
• Supporting data-driven decisions within the company

Your profile

• Experience in the field of marketing analytics, growth analytics, or data analysis
• Excellent analytical skills
• Experience with web analytics tools (e.g. GA4, Amplitude, Posthog or similar)
• Experience with data analysis (e.g., SQL, Python, or similar tools)
• Understanding of digital marketing channels (SEO, SEA, conversion funnels)
• Interest in data-driven product and company growth

This is what you can expect from us

• An established and profitable HealthTech SaaS company with over 10,000 customers in the healthcare and social services sector.
• Marketing with real impact: large database, measurable funnels and decisions based on real KPIs
• Responsibility from the very beginning -- with direct collaboration with management, product, sales and content
• Short decision-making processes and plenty of room to implement your own ideas
• Remote option or hybrid working -- whatever suits you and your everyday life

Sounds like you?

Then send us your application, including your CV and a brief overview of previous projects or campaigns. Simply fill out the form -- we look forward to hearing from you!

Contact us if you have any questions

Alena Jansen

49 30 992968762

Email me jobs like this