Brand & Content Manager (m/w/d)

About this job

Hej! Schön dass du hier bist

Prematch is the super platform for non-professional football in Europe, bringing professional experiences – from news and data to gamification – directly to a community of over 190 million footballers and fans.

We are Prematch, founded in Cologne in 2021, a dynamic startup with smart and "hungry" team members. Our Marketing & Business team is based in Cologne, Berlin & London, and our Tech & Product team works remotely across Europe.

We are backed by strong partners like adidas, Krombacher, NIVEA MEN, and Techniker Krankenkasse – and have more exciting collaborations in the pipeline. Successful investors like Ralf Reichert (CEO of ESL) and Verena Pausder support us on our journey.

Schon mal ein gutes Match, wenn du...

• Location: You see yourself in one of our great offices in Cologne, Berlin, or London – and don't want to work exclusively remotely!
• Experience: You have a Creative Background (2-6 years) and a portfolio that shows a strong social-first orientation.
• Enjoy working in a growing team & startup.

Key Facts

• Start: From April 2026
• Scope: Full-time
• Area of Responsibility: Marketing & Brand
• Fast, easy & transparent application process

For this we need you

You will help to further develop the PREMATCH Brand through Brand, Content & Growth. Your goal: a scalable content system that creates attention, strengthens the community, and increases brand preference.

Your Tasks

Brand Building

• Further sharpen and consistently develop our brand image through design, tonality, and storytelling.
• Build a reusable brand system (guidelines, templates, creative principles) that scales across channels and brands.
• Establish recognizable content series (recurring formats/series) that the target audience regularly returns to.

Social Media (organic + paid)

• Take responsibility for content planning and publication rhythm on the most important social media channels.
• Produce social-media-first content and/or take creative direction (video, static images, short-form series), including a strong "public appearance" (intro, taglines, editing).
• Collaborate closely with Growth/Advertising to develop high-performing creatives and improve them quickly through rapid test loops.
• Translate performance data into clear creative decisions: what we focus on more, what we stop, what will be tested next.

Collaborations & Community

• Develop and implement collaboration concepts with creators, communities, and local partners.
• Build lean partner packages (materials, briefings, formats) to make joint content and sharing super easy for others.
• Identify scalable distribution levers that increase reach without diluting the brand.

What you need

• Brand Building: You can build brands sustainably through content – not just through individual campaigns.
• Visual Taste: You have a very good visual taste and feel comfortable in front of the camera (design, editing; motion basics are a plus).
• Creative Strategy: You are strong in positioning, format/series development, channel thinking, and have a pronounced distribution mindset.
• Data Skills: You are data-comfy, understand key social and paid creative performance metrics, and derive smart learnings from them.
• Hands-on Mentality: You work quickly and pragmatically in implementation while simultaneously raising the creative bar.
• Copywriting: Hooks, captions, and series framing.
• Editing: Short-form storytelling with a clear narrative flow.
• Production: Creator briefing & direction for efficient content production.
• Culture Fit: Deep understanding of sports/football culture, tonality & matchday dynamics.
• Design: Social-first design & packaging (format setup, thumbnails/title cards, recognizability).
• Language Skills: You are fluent in German and English.

Advantageous, but not a must

• Brand Building: Experience in a D2C or agency environment with clear outcomes.
• Motion Basics: Motion design / animation skills (template-based, fast & scalable).
• Paid Creative: Experience in paid social creatives (performance creatives, ad variants, hook testing).
• Activation: On-ground activation at events/matchdays, local partner activations & on-site content.

Why us?

• Be there from the beginning – Actively shape how Prematch grows and changes amateur football.
• Competitive salary that is impressive.
• Employee participation (VSOP) – You benefit directly from the company's success.
• Three cool offices in Cologne, Berlin, and London – With a real startup vibe for working and getting started together. If you want to experience a different office, we'll gladly support that.
• Home office – Depending on the distance from your home to the office, you work 1-3 days a week in the office and the rest of the days flexibly remotely. Whichever way works best for you. For Tech & Product, 100% remote is sometimes possible.
• Remote, even from further away – Whether it's a week of sun abroad or a few days with family – with us, you can also work flexibly outside your place of residence.
• Team spirit – Whether in the office or at home: We ensure our team stays well-connected even over distances with modern tools and a virtual office.
• Modern IT equipment – We provide you with the important tools and devices so you can work productively.
• 27 vacation days per year – For your recovery and to recharge your batteries. If you are a parent, we have an extra special arrangement so you can better balance family and recovery.
• Team events at our locations – Whether after-work in Cologne, Berlin, or London: We regularly bring our teams together – to exchange ideas, socialize, and grow even closer as a team.
• Offsites with the entire team – Get away from everyday life with the entire team for four days: travel together, develop ideas, work together on-site, and experience real team spirit.

Exactly your thing?

Then let's not waste any time!

All we need is your current CV (we like it easy!) You can easily provide more information about yourself in our short application form. Lisa will then get in touch with you.

We are all very relaxed – so feel free to start with "Du" right away! We can't wait to learn more about you!