Social Media & Marketing Manager:in (m/w/d) – Fokus: Frühe Bildung

About Us

Die Qualität in Kitas Onlineakademie GmbH offers contemporary online further training and opens up easily accessible digital paths for further education in early childhood education. We bundle several independent educational offerings under one roof:

The QiK Online-Akademie (www.qualitaet-kita.de) offers modern and varied online courses for pedagogical specialists. With the Qualifizierung in Kitas (qualifizierung.qualitaet-kita.de) division, we, as an AZAV-certified training provider, offer practical and flexible further training opportunities for specialists, managers, and career changers. We also organize the Kita-Onlinekongress (www.kita-onlinekongress.de) and the Onlinefachtage (www.onlinefachtage.de).

For an exciting state project, we are looking for a creative personality with 20 hours per week, starting March 1, 2026, who will carry our mission into the (digital) world and bridge the gap between policy, pedagogical specialists, and families.

Your Tasks

• Strategic Development: You will conceptualize and establish suitable social media presences for our state project, selecting channels based on target group relevance.
• Content Creation: You will create target-group-specific content – from professionally sound information for educators to relatable information for parents.
• Community Management: You will engage in dialogue with the target group, moderate discussions, and network the various stakeholders in early childhood education.
• Design & Marketing: You will not only design daily content but also conceptualize and develop target-group-specific advertisements (ads) and professional print materials such as flyers, posters, or brochures – from the initial draft to print readiness.
• Monitoring: You will keep an eye on the performance of your activities, evaluate the response, and adapt the strategy agilely.

What You Bring

• Social Media Know-how: You know how to generate reach across platforms and how to transform users into an engaged community.
• Industry Knowledge: You have a background or strong affinity for early childhood education. You are familiar with the topics that concern specialists and parents.
• Communication Skills: You strike the right tone for every target group – professional towards project partners, appreciative towards specialists, and supportive for families.
• Creativity & Design: You have an eye for aesthetics and can present complex information in a visually appealing and modern way.
• Proactive Approach: You work in a structured manner and enjoy shaping a marketing project from the ground up.

What We Offer You

• Diverse activities in a dynamic team with flat hierarchies
• Flexible working in home office – our team works completely digitally
• Creative freedom in an innovative project with social relevance
• Familiar working atmosphere and appreciative teamwork
• Short decision-making paths as well as transparent and respectful communication

Ready to move early childhood education forward digitally?

Then we look forward to receiving your application! Send us your CV, a short cover letter, and (if available) work samples to: kontakt@qualitaet-kita.de

Work Locations

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• Nationalgasse 12, 72124 Pliezhausen