Senior Customer Marketing Manager (m/w/d)

About Us:

As one of Germany's leading HealthTech companies, we are redefining discharge management -- technology-driven, patient-centered, and bureaucracy-free. In addition to our market-leading SaaS platform, we develop AI solutions that radically simplify processes in clinics and with subsequent care providers, relieve specialists, and refocus on patients. We already connect two-thirds of all German hospitals with over 650 rehabilitation clinics and 25,000 care and homecare providers. With currently around 100 employees, we are growing -- and looking for people with integrity who want to improve the healthcare system with us.

What awaits you as our Senior Customer Marketing Manager (m/f/d):

• Work with Purpose -- Your work has a real impact on patients and medical professionals in the healthcare sector.

• Company Culture -- We rely on flat hierarchies that promote high performance and strong team dynamics. We foster a relationship characterized by mutual respect, loyalty, and recognition, and jointly strive for our goals, expecting the same from you.

• Flexibility -- Need to pick up your child from daycare? Like to exercise during your lunch break? We support you. We are a remote-friendly company where you can work remotely throughout Germany. You can also go on workations by arrangement.

• Edenred Card -- which you can use according to your needs.

• Employee Satisfaction -- We support you in your role and your development so that you are as successful as you are satisfied.

• Day off on your birthday so you can celebrate with your loved ones.

Grow with these tasks as our Senior Customer Marketing Manager (m/f/d):

• You will develop and implement a customer marketing strategy for clinics and subsequent care providers along the entire customer lifecycle (onboarding, adoption, retention, expansion).

• You will plan and execute upsell and cross-sell campaigns for existing B2B customers (e.g., additional modules, licenses, feature packages).

• You will build and further develop retention programs that promote usage depth, satisfaction, and long-term customer loyalty.

• You will build and manage a customer advocacy program: You will activate customers from clinics and care facilities as advocates, multipliers, and co-creators through marketing, community, and co-building formats.

• You will work closely with Customer Success and Sales to identify maturity levels and potentials in customers and develop stakeholder-specific benefit arguments.

• You will analyze usage, retention, and expansion data for continuous optimization.

This is what we envision for you as our Senior Customer Marketing Manager (m/f/d):

• You have a completed degree in Marketing, Communications, Business Administration, Health Management, or a comparable qualification.

• You have 6-8 years of professional experience in B2B marketing or customer marketing, or alternatively in Customer Success or Product Marketing, ideally in the HealthTech, PharmaTech, or SaaS environment.

• You have experience working with existing customers and complex B2B accounts (preferably clinics, care facilities, networks).

• Ideally, you have experience in the hospital or care sector and a basic understanding of the regulatory and organizational framework conditions in healthcare.

• You can demonstrate experience in building or implementing upsell and expansion initiatives, retention programs, and customer advocacy formats (e.g., references, case studies, webinars, customer events).

• You have experience collaborating with Sales and Customer Success teams and enabling internal stakeholders.

• You are proficient with CRM and marketing tools (e.g., Salesforce or comparable) and analyzing usage and campaign data.

• You speak German at a native level and fluent English.

We look forward to your application!