Freelance Copywriter (m/f/d)

About the Role

We're looking for a seasoned freelance Copywriter to support our marketing and brand efforts in the English-speaking markets. This role blends creative storytelling and writing with content execution and localization---ensuring the delivery of compelling, high-quality content across channels.

Your Responsibilities

• Localize content using tools like Smartly or other Basic Video Editing Tools/CMS
• Develop high-impact content for brand, product, marketing, and performance channels
• Conceptualize and write conversion-optimized ads and landing pages
• Create and pitch concept ideas, messaging frameworks, and story-driven concepts
• Take ownership of content projects, including timeline planning, coordination with stakeholders, and delivery tracking
• Manage and maintain the content and asset
• Collaborate with design, growth, and product marketing teams to ensure consistency across touchpoints
• Ensure brand tone and messaging is aligned across platforms (website, email, social media, paid ads, etc.)

Your Profile

• 3+ years of professional experience in content creation, copywriting, or editorial---ideally in digital or consumer-facing environments
• Strong conceptual and storytelling skills with a sharp eye for language and visual
• Native-level English (written and spoken)
• Highly organized, self-driven, and detail-oriented
• Confident working with tools such as CMS, Figma, Teams, and project/content management platforms (e.g. Jira, Airtable)

Nice to Have

• Additional language skills is a plus
• Background in the health industry and lead generation business
• Familiarity with SEO, UX writing, and performance marketing principles
• Understanding of content-related KPIs (e.g. CTR, conversion, engagement, bounce rate) and ability to translate insights into optimization strategies