TH

Growth Specialist (Build our in-house growth engine)

Homeoffice
EUR 51.500+
vor 4 Tagen
Köln, Nordrhein-Westfalen, Germany
Stellenbeschreibung

About this job

Most performance marketers optimize someone else's machine.

This role is different. You're not inheriting a setup --- you're building one from scratch, across multiple brands, with real ownership and direct access to the founders.

We're TheFamily Group --- a house of brands for families, from baby to teenage years. Double-digit million revenue, strong growth, and a clear ambition: to become the company behind Europe's most loved kids & family brands.

We've outgrown agency setups. Now we need someone who thinks like a founder, executes like a specialist, and wants to build something they're proud of.

Tasks

  • Own and run performance marketing across multiple brands (Meta, Google, TikTok)
  • Build a structured testing framework for creatives, hooks, and audiences
  • Work closely with brand teams to develop high-performing ad creatives
  • Set up and improve tracking & attribution from the ground up (Shopify, GA4)
  • Analyze performance data deeply and turn insights into action
  • Scale winning campaigns and systematically improve CAC
  • Think in funnels and customer journeys --- not just channels

Requirements

  • Several years of hands-on performance marketing experience, ideally in D2C
  • Meta Ads, Google Ads (Search & Shopping)--- this is your core craft (must-have)
  • Analytical mindset: you read numbers, draw conclusions, test hypotheses
  • Experience with creative testing and iterative optimization
  • No fear of ambiguity --- you create structure where there is none

Nice to have:

  • Shopify experience
  • TikTok Ads
  • Attribution and tracking setup know-how

Benefits

  • Full ownership over something that actually matters
  • Direct collaboration with the founders --- short paths, real decisions
  • Fast learning curve across multiple brands and audiences
  • A team that builds, not manages
  • Competitive salary upside potential
  • Dynamic, no-corporate environment

This isn't for someone who wants to optimize an existing setup and wait for approvals.

This is for someone who wants to build --- and leave a mark.

If that's you: apply now. We move fast, keep it simple, and you'll hear back from us directly.