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Product Marketing Manager

Vollzeit
100% Remote
Home Office Tage möglich
Teilweise Remote
Befristet
Freiberuflich
Teilzeit
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Jetzt Bewerben

For our test case management product TestRail we are looking for a Product Marketing Manager (m/f).

You will report to the Head of Marketing and work closely with the Product and Customer Success Team as you lead the go-to-market efforts. In this role, you’ll be responsible for driving user segmentation and positioning, developing growth strategies, managing launches, and increasing product adoption.

Requirements

  • Education with technical/development/tester background preferred
  • A good understanding of the tech industry, tester tools & SaaS
  • Good knowledge about the testing industry
  • Experience designing sales collateral
  • Familiar with marketing automation tools such as Intercom, Google Analytics

Your Responsibilities

  • Own the go-to-market strategy and support the Product team with launches of new features
  • Research and define buyer and user personas, their specific needs, challenges, goals
  • Monitor progress and track the performance of marketing activities and campaigns
  • Coordinate to define a content plan to create awareness of the company’s activities
  • Develop product marketing collateral such as landing pages, blog posts, case studies, and info sheets
  • Work with the Creative team to develop promotional materials
  • Prepare, participate and contribute to industry events Create campaign messaging and content to support ongoing marketing and sales initiatives
  • Identify partnerships that can be beneficial to TestRail
  • Build and position TestRail in the Tester community worldwide
  • Participate in events to represent TestRail

Benefits

  • Much room for personal development and independent work
  • Flexible working hours and time compensation for overtime – no all-in contracts
  • Opportunities to work remote
Jetzt Bewerben
http://travis-ci.com
Travis CI helps teams and developers build, test, and deploy awesome software for their customers and community.
11-50
Mitarbeiter |
1
Offene Stellen
Offene Stelle

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