For our test case management product TestRail we are looking for a Product Marketing Manager (m/f).
You will report to the Head of Marketing and work closely with the Product and Customer Success Team as you lead the go-to-market efforts. In this role, you’ll be responsible for driving user segmentation and positioning, developing growth strategies, managing launches, and increasing product adoption.
Requirements
- Education with technical/development/tester background preferred
- A good understanding of the tech industry, tester tools & SaaS
- Good knowledge about the testing industry
- Experience designing sales collateral
- Familiar with marketing automation tools such as Intercom, Google Analytics
Your Responsibilities
- Own the go-to-market strategy and support the Product team with launches of new features
- Research and define buyer and user personas, their specific needs, challenges, goals
- Monitor progress and track the performance of marketing activities and campaigns
- Coordinate to define a content plan to create awareness of the company’s activities
- Develop product marketing collateral such as landing pages, blog posts, case studies, and info sheets
- Work with the Creative team to develop promotional materials
- Prepare, participate and contribute to industry events Create campaign messaging and content to support ongoing marketing and sales initiatives
- Identify partnerships that can be beneficial to TestRail
- Build and position TestRail in the Tester community worldwide
- Participate in events to represent TestRail
Benefits
- Much room for personal development and independent work
- Flexible working hours and time compensation for overtime – no all-in contracts
- Opportunities to work remote
