Marketing Specialist

Job Description

We are seeking a highly motivated and experienced Marketing Specialist/Manager to drive our marketing efforts across Europe. The ideal candidate will have a deep understanding of the consumer electronics and IT industry, with a proven track record in developing and executing successful marketing strategies. This role requires a creative thinker with excellent communication skills and the ability to work in a fast-paced, multicultural environment.

Key Responsibilities

• Collaborate closely with the headquarters Marketing team to localize and adapt global brand strategies and campaigns for the European market.
• Act as the key liaison between the European market and the headquarters Marketing team, ensuring effective communication and alignment on brand initiatives.
• Gather and analyze local market insights, customer feedback, and team needs, and provide timely and actionable feedback.
• Manage the localization of marketing materials, including digital content, product launches, and promotional campaigns.
• Plan and execute regional marketing activities, such as events, partnerships, and influencer collaborations, to enhance brand visibility and engagement.
• Monitor and report on the performance of localized campaigns, providing insights and recommendations for optimization.
• Ensure all localized marketing efforts are consistent with the global brand voice and messaging.
• Develop and implement localized marketing strategies to promote UGREEN's products across Europe, ensuring alignment with global brand guidelines.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in marketing, preferably within the NAS (Storage industry), Consumer Electronics or Computer IOT industry.
• Proven experience in West European markets, with a strong understanding of regional consumer behavior and market dynamics.
• Exceptional written and verbal communication skills in English. Proficiency in German, Dutch, French, or Spanish is a significant advantage.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Proficiency in digital marketing tools and platforms, including social media, SEO, and analytics.
• Creative thinker with a data-driven approach to decision-making.
• Ability to work independently and as part of a team in a hybrid work environment.

Preferred Qualifications

• Fluency in one or more European languages (German, Dutch, French, Spanish).
• Experience with B2B and B2C marketing strategies.
• Familiarity with CRM and marketing automation tools.

What We Offer

• Competitive salary and benefits package.
• Flexible hybrid work model, allowing you to work from home and the office.
• Opportunities for professional growth and development.
• A collaborative and inclusive work environment.
• The chance to be part of a global leader in technology innovation.