Public Relations Specialist (Volunteer)
Social Friday reimagines the end of the workweek, transforming unproductive Friday hours into a global tradition of purpose, teamwork, and impact. We connect businesses, nonprofits, and communities through hands-on engagement.
Fridays often see a dip in productivity and focus. Social Friday aims to change this by establishing a global tradition that turns these hours into moments of connection, impact, and purpose, making doing good a habit. Our vision extends beyond one-time events to create a lasting movement that embeds social impact into work culture and daily life.
How It Works
Our scalable platform connects businesses, NGOs, and volunteers, leveraging engagement, collaboration, and gamification to make Fridays a force for change. Features like leaderboards, challenges, badges, and rewards keep participation engaging and foster a culture where social impact becomes routine.
Social Friday seeks to transform how society, nonprofits, and businesses connect, building a future where social impact is a shared responsibility embedded in everyday life. We aim to turn the least productive time of the week into the most meaningful—a global tradition, the "Olympics of Giving Back."
Role Description (Volunteer, Unpaid)
We are seeking a visionary PR Director to amplify our global voice and ensure our story resonates across cultures, markets, and media platforms.
Role Purpose
As PR Director, you will architect Social Friday's public image. You will design and execute global PR strategies, build trusted media relationships, and craft compelling narratives to enhance our worldwide credibility and recognition. This is an opportunity to shape how millions experience Social Friday.
Key Accountabilities:
- Lead a global PR strategy positioning Social Friday as an innovative lifestyle movement.
- Create compelling narratives, press releases, and stories to inspire international audiences.
- Build and maintain strong relationships with media, influencers, and opinion leaders.
- Secure consistent coverage across major outlets to increase visibility.
- Collaborate with the CEO and Brand & Marketing Director to align PR with the brand vision.
- Prepare and brief spokespeople for interviews and public appearances.
- Monitor global media trends and identify opportunities for Social Friday to engage in key conversations.
- Manage PR crises professionally, safeguarding our reputation.
- Drive PR for flagship projects, including our Platform launch, Academy, Music Project, Fashion Collection, and TV "Project U?".
Core Competencies
- Storytelling: Inspires and engages global audiences.
- Media Relations: Builds trusted partnerships with journalists and outlets.
- Strategic Communication: Aligns PR with mission and growth.
- Networking: Leverages global connections to amplify reach.
- Resilience: Navigates challenges with clarity and confidence.
- Results Orientation: Delivers visibility and trust-building outcomes.
Skills & Experience
Essential:
- Proven experience in global PR, media relations, or communications leadership.
- Strong international media network.
- Track record of securing international press coverage.
- Excellent writing, editing, and public speaking skills.
- Ability to manage campaigns end-to-end.
Desirable:
- Experience in non-profit, lifestyle, or social impact branding.
- Crisis communication and reputation management expertise.
- Cross-cultural communication experience.
Success Indicators
- International media coverage secured within 3 months.
- Regular presence in leading global outlets.
- Growth in brand credibility and recognition.
- High-quality press materials consistently delivered.
- Expanded media networks and partnerships.
Are you ready to shape a global lifestyle brand? Apply now and help us make Social Friday a household name worldwide.
Time Commitment: Volunteer 2-3 hours per week for 3-5 months remotely 💻
If you want to make a difference, apply to volunteer with Social Friday!