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Marketing Spezialist (m/w/d) CCH Tagetik Kampagnen DACH

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Wolters Kluwer, Marienburger Str 22, 50968 Koln
Stellenbeschreibung

Marketing Campaign Specialist (m/w/d) CCH Tagetik Campaigns DACH

Location: Munich

Wolters Kluwer Apply Now

Summary

  • Working Hours: Full-time
  • Type: Permanent position

Desired Skills & Knowledge

Website, Budget, Copywriting, English, Marketing, Salesforce, Product Management, Media, Automation, Data Protection, Sitecore, Professional Experience, Social Media, Optimization, Communication, LinkedIn, B2B, Customer Journey, German, Responsible Work Ethic, Teamwork, Communication Skills, Commitment, Negotiation Skills, Structured Work Approach

Our Benefits

Health Promotion, Development Opportunities, Company Pension Scheme, Flexible Working Hours, Company Events

Job Description

For over 180 years, Wolters Kluwer has been supporting and simplifying work processes with innovative solutions. Our branches in more than 40 countries serve customers in over 180 countries. In 2024, we recorded an annual turnover of 5.9 billion euros. Our expert solutions combine in-depth expertise with technology to help our customers overcome their most important challenges. We rely on more than 21,000 colleagues worldwide to realize our vision.

For our marketing team in the DACH region, we are looking for a creative and digitally savvy personality as a Marketing Campaign Specialist (m/f/d). In this role, you will be responsible for planning, implementing, and optimizing integrated campaigns for lead generation and customer loyalty. You will significantly contribute to the visibility of our brand and business success in the region.

  • Planning and operational implementation of dedicated B2B marketing campaigns across relevant channels (social media, paid media, email, possibly direct mail) for targeted lead generation and customer loyalty in the DACH region.
  • End-to-end campaign management: from target group definition and content creation to distribution and success measurement.
  • Content development and optimization for campaigns, website, and social media, aligned with buyer personas and customer journey, including copywriting for marketing materials such as whitepapers, brochures, and reports.
  • Monitoring and reporting of campaign performance based on defined KPIs - including deriving recommendations for action.
  • Collaboration with internal stakeholders (Sales, Product Management, Events Team, Global Marketing) to coordinate campaign content and goals.
  • Budget and channel control as well as continuous optimization of resources used.
  • Support in website maintenance and the implementation of marketing automation.

Your Profile

  • Completed degree in Marketing, Communications, Media, or comparable qualification.
  • At least 2 years of professional experience in digital B2B marketing, ideally in an international environment.
  • Creative and precise writing style, strong communication skills in German (native or business fluent) and fluent English.
  • Ideally, initial practical experience in using AI tools for content creation regarding AI search, campaign optimization, and traffic generation.
  • Proficient in using marketing automation and analysis tools (e.g., Salesforce, Marketo, LinkedIn Campaign Manager, Sitecore).
  • Experience in data protection or interest in familiarizing yourself with it is a plus.
  • Analytical thinking, KPI-oriented work, and high self-motivation.
  • Organizational skills, teamwork, and enjoyment of a dynamic work environment.

We Offer You

  • Hybrid working in the Munich area (3 days remote, 2 days on-site).
  • Company pension scheme.
  • Flexible working hours.
  • Work from anywhere up to 20 days per year.
  • Company events.
  • Volunteer Day: An additional day off per year for your volunteer work.
  • Numerous health offers.
  • E-learning via LinkedIn as well as further training and development opportunities.

Contact

Anna Faucett Senior Recruiter Phone: +49 2233 3760-7985

Profile

Professional Requirements

  • Planning, Analysis Tools, Automation, Consulting, Marketing Department, Brochures, Budgeting, Business Marketing, Business to Business, Content Development, Campaigns, Continuous Optimization, KPI Reporting, Creative Writing, Customer Loyalty, Customer Experience, Artificial Intelligence, Lead Generation, Branding, Marketing, Marketing Automation, Marketing Brochures, Marketing Materials, Marketo, Personas, Product Management, Salesforce.Com, Sitecore, Social Media, Stakeholder Management, Sales

Personal Skills

  • Analytical Thinking, Self-Motivation, Communication, Creativity, Teamwork

Education

  • Bachelor

Language Skills

  • German, English

Professional Experience

  • With Professional Experience

Application Apply Now

Industry:

Retail

Employer:

Wolters Kluwer

Address:

Wolters Kluwer Marienburger Str 22 50968 Cologne Benefits: Health Promotion, Development Opportunities, Company Pension Scheme, Flexible Working Hours, Company Events Salary Currency: EUR Remote Model: Field Country Code: de