Senior Account Manager:in Influencer Marketing / Brand Strategy & Campaign Lead (m/w/d)

About Us

We are an influencer marketing agency with over 13 years of expertise, making us the perfect environment to develop you as an outstanding expert in influencer marketing. With exciting campaigns, projects, and events, we work with well-known clients in the beauty, fashion, luxury, and lifestyle sectors. Our international, open, and family-like team looks forward to welcoming motivated individuals who want to make a difference.

Ykone is one of the largest influencer marketing agencies worldwide, with locations in Munich, Paris, Milan, London, Dubai, and other cities. We offer you diverse projects and the best development opportunities -- locally and globally.

Responsibilities

You will manage brands that everyone knows from the FMCG, beauty, fashion, and lifestyle sectors, reporting directly to our Client Partners.

What this role is about:

You will be a strategic sparring partner for some of the most important brands in our portfolio. You will think ahead for your clients, build annual strategies, plan budgets that deliver results, and negotiate in a way that benefits the brand, the creator, and YKONE. You will own client outcomes.

Your tasks

• Take responsibility: You will lead the influencer marketing activities for your accounts end-to-end and be the central point of contact for our clients at a senior level – from annual planning to results analysis.
• Strategic conception: You will develop annual strategies and campaign architectures that contribute to business goals. Storytelling, platform strategy, creator casting.
• Budget planning for maximum goal achievement: You will plan budgets across individual campaigns and annual scopes, allocate to creators, platforms, and formats, and actively adjust when the numbers suggest it.
• Ensure brand fit: With your feel for brands and creators, you will bring the right partners together.
• Negotiation: Creator deals, management deals, paid amplification, exclusivity, usage rights. You know market prices and levers and use them.
• Analytical work: You are proficient with KPIs, create forecasts, analyze reports, and use the insights to continuously optimize campaigns.
• Multi-project management: You will keep a clear head even with many parallel projects and prioritize efficiently.
• Team development: You will lead Influencer Marketing Managers and interns, ensure structured briefings, and support their development.

Qualifications

• A minimum of 3 years of full-time experience in influencer marketing (agency or brand side), excluding internships.
• Experience with major clients (ideally FMCG, beauty, luxury, lifestyle, or tech-lifestyle) and budget responsibility in the six- to seven-figure range.
• Strategic thinking: You build annual strategies that contribute to business goals.
• Deep platform expertise for TikTok, Instagram, and YouTube. Algorithms, formats, creator ecosystems, benchmarks at a marketer level.
• Market knowledge DACH: You are well-connected and know which creator fits our clients' objectives.

Benefits

• Work with international top brands and budgets that make a real impact.
• Decision-making freedom in your accounts and direct access to management.
• International collaboration with YKONE teams in Paris, Milan, London, and other cities.
• Office First in Munich, but with flexibility: Home office possible, remote also an option depending on your life situation.
• 28 vacation days, MacBook, iPhone, Egym/Wellfit membership.
• Structured onboarding and clear development paths, both professionally and in leadership responsibility.

We do not require a classic cover letter from you. Send us:

1. Your CV
2. 2-3 campaigns from your career (you don't have to name a brand, but include the goal, budget size, KPIs, and your specific contribution to success)
3. A few sentences about yourself, your personality, and what you would bring to our team.

Contact person: Ronja Bosslet, Strategic Lead YKONE Germany.