E-Commerce Manager – Content & Performance (m/w/d)

Your Mission at YHF

You will be responsible for the further development of our online shop and our marketplace presence. With your eye for conversion, revenue, and high-quality product content, you will continuously optimize our performance. You will combine creative content with data-driven decisions, develop optimization measures independently, and support projects from the initial idea to successful implementation.

Your Responsibilities:

• You will be responsible for the continuous management, analysis, and optimization of our online shop with a clear focus on conversion rate, revenue development, and performance. You will keep an eye on the relevant key figures, identify potential, and derive concrete optimization measures independently.
• You work data-driven: You analyze relevant e-commerce KPIs, build meaningful reports, and use them as a basis for prioritization, decisions, and sustainable improvements in the shop.
• You implement optimizations independently and actively drive e-commerce projects from idea to implementation – with the goal of continuously improving our shop.
• On top of that, you are responsible for the creation, maintenance, and optimization of product content in the online shop and on marketplaces, ensuring that content is prepared in a user- and performance-oriented manner.
• You create and coordinate image materials, graphics, and banners that contribute to conversion optimization and brand impact.
• You implement SEO measures for the shop and marketplaces and continuously develop them.
• You plan, manage, and coordinate freelancers and agencies, ensuring that measures are implemented efficiently.
• You work closely with manufacturers and internal interfaces to continuously optimize product content.
• You support marketing campaigns and cross-channel projects and actively contribute your own ideas for the further development of our online business.

What You Bring:

• Experience in e-commerce or online marketing and a desire to actively manage and develop an online shop.
• Confident handling of key figures and enjoyment in deriving concrete measures from data.
• Experience with shop systems (ideally Shopware) or the motivation to familiarize yourself quickly.
• A good understanding of product content, user guidance, and conversion.
• Basic SEO understanding for shops and marketplaces.
• Independent, structured way of working and real sense of responsibility.
• High level of initiative and the ambition not just to manage things, but to improve them.

What We Offer You:

• 30 vacation days (for full-time employment)
• Possibility of home office & flexible working hours by arrangement
• A modern, high-growth work environment
• A collegial, dedicated team that sticks together
• Room for your ideas and personal development

For the sake of better readability, gender-specific formulations are omitted; all personal designations apply equally to all genders in the sense of the General Equal Treatment Act (AGG).

Work Locations

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• Böttgerstr. 40, 92637 Weiden in der Oberpfalz

Benefits:

• 30 vacation days
• Home office & flexible working hours
• Modern, high-growth work environment
• Collegial, dedicated team
• Room for ideas and personal development