Teamlead Influencer Marketing (m/w/d)

Remote
vor 3 Tagen
Gilching
Stellenbeschreibung

About Us

kartenmacherei, part of celebrate company, is the leading e-commerce provider for beautiful and personalized stationery products in the DACH region. As part of the celebrate company, we also inspire customers throughout Europe with our other brands such as Atelier Rosemood and faireparterie.

We're looking for a Teamlead Influencer Marketing (m/f/d) to join our Marketing team and build influencer marketing into a core revenue channel, focusing on our brands kartenmacherei and Atelier Rosemood. This role offers real ownership in a high-potential function --- with space to professionalize, scale, and shape influencer marketing as a strategic channel. This role is remote within Germany.

Your Role

  • Ownership of influencer marketing strategy, taking over established activities (mainly on Instagram) while expanding into further channels and opportunities (e.g. TikTok or YouTube) including channel testing, creator segmentation and budget allocation to scale the channel into a core revenue driver

  • Develop and manage creator partnerships end-to-end, from scouting and negotiation through contracting and ongoing relationship nurturing across our brands

  • End-to-end campaign management including briefing, execution, performance tracking and continuous optimization based on data insights

  • Leadership and coaching of 6 direct reports (including working students) fostering an AI-first, experiment-driven culture while collaborating cross-functionally with Brand, Performance Marketing and Creative teams

Your Benefits

  • We value flexibility: Flexible remote work, part-time options, modern hardware (Macbooks), collaborative office spaces (flex desks)

  • We embrace new work: Agile working, fair pay, competency- and leadership models

  • We care for your well-being: Nilo.health, Corporate Benefits, JobRad, workations, sabbaticals, 30 days paid vacation, and your personal benefit of choice: Wellpass, Hansefit or DB Jobticket

  • We want to grow with you: Internal development, coaching, regular feedback- and growth processes, flexible external learning

  • We are one team: Office meals, (voluntary) events, remote team building, furry office friends and exclusive family & friends discounts