Sales Director – Germany

Sales Director (Country Manager Germany)

Location: Remote (Based in Germany) Work Model: 100% Remote Contract Type: Local third-party agency contract (until local entity is established) Compensation: Approx. 250k EUR per year (60-70% base salary, 30-40% performance-based commission & bonus; negotiable and open)

Company Overview

Our client is a rapidly growing global e-commerce brand specializing in professional tools and equipment. With operations in over 200 countries and a strong base of loyal customers, the company is committed to delivering high-quality products at competitive prices.

As part of its international expansion strategy in Europe, the company is building localized teams and sales infrastructures across key markets. Germany is a strategic priority, and we are seeking an entrepreneurial and results-driven Sales Director (Country Manager) to lead and scale the business locally.

About the Role

The Sales Director (Country Manager Germany) will be responsible for building and scaling the offline sales and channel ecosystem in Germany.

This is a high-autonomy entrepreneurial leadership role ideal for candidates who want to:

• Build a market from scratch
• Own strategy execution and results
• Grow into a General Manager role as the business scales

The role works closely with Global HQ (China) while leading all local market operations in Germany.

Key Responsibilities

• Develop and execute the offline sales and channel strategy for the German market
• Build, manage, and expand dealer, distributor, and reseller networks
• Drive B2C channel development through offline and hybrid sales models
• Define and implement go-to-market strategies, pricing models, and brand positioning
• Establish sales targets, budgets, KPIs, and performance tracking mechanisms
• Recruit, train, and manage a local sales team
• Maintain strong relationships with key local partners and stakeholders
• Conduct market research and competitor analysis
• Collect customer and channel feedback to support product optimization and market fit
• Coordinate closely with HQ teams, including product, supply chain, logistics, and marketing

Must-See Requirements

Experience

• 8 years of experience in offline sales and channel development
• Background in tools, 3C electronics, mobile phones, or consumer electronics
• Strong experience in B2C channel sales
• Minimum 3 years managing teams of 10+ people
• Proven track record of building and scaling local sales organizations

Industry Background (Highly Preferred)

• Mobile phones / smartphones
• 3C electronics
• Professional tools & equipment

Language & Profile

• High Level Chinese speaker (mandatory)
• Fluent English (working level or above)
• Fluent German (mandatory)
• Deep understanding of the German and European markets
• Strong network with local distributors, dealers, and retail partners

Legal

• Must be legally eligible to work in Germany

Why Join

• Build and lead the German market from scratch with full ownership
• High-impact leadership role with end-to-end responsibility
• Clear path to General Manager as the business expands in Europe
• Competitive and flexible compensation package
• Fully remote role with close collaboration with a global leadership team