Lead eCommerce & Growth (m/w/d)

About edubily®

We are edubily® -- a D2C health brand with a clear mission. For over 11 years, we have been developing and selling high-quality dietary supplements through our own online shop and Amazon. What makes us special: We don't just sell products, we impart well-founded knowledge about nutrition, biochemistry, and health -- via blog, books, or social media. This empowers people to make informed decisions and take control of their health.

Your Responsibilities:

You are not a manager, but the engine of our scaling. As Lead eCommerce & Growth, you take the helm for our entire D2C business. Your playing field ranges from our Shopify shops to Amazon, from Meta ads to loyal existing customers. You not only lead our team of specialists in terms of expertise, but also inspire them with your data-driven, hands-on mentality. With us, there are no long decision-making processes -- you have the ownership, prioritize by impact, and build channels that not only perform but also scale. If you are eager to take an established brand to the next level with the agility of a start-up, you are in the right place.

• End-to-end responsibility for our e-commerce performance: You are responsible for revenue, growth, and profitability across our online shop (Shopify) and Amazon -- from strategy to implementation.
• Leadership, development, and advancement of our e-commerce team: You lead a team of specialists for performance marketing, influencer marketing, email/CRM, shop management, and Amazon (5+ employees) and develop them further.
• Translating business goals into measurable growth levers: You derive concrete marketing and commerce measures from corporate goals -- data-based, prioritized, and with strong implementation.
• Strategic management of our D2C marketing: You plan and manage cross-channel online marketing campaigns (including Paid Social, SEA, Influencer, E-mail) and keep an eye on all relevant performance KPIs.
• Full responsibility for our Shopify shop: You strategically develop the shop -- from conversion optimization, assortment & pricing, to technical developments in collaboration with internal and external partners.
• Management and scaling of our Amazon business: You are responsible for strategy, performance, and growth on Amazon, using your marketplace know-how as a revenue lever.
• Structured planning & clear priorities: You are responsible for quarterly and monthly planning, roadmaps, and prioritization by impact/effort, and ensure clear stakeholder management.
• Collaboration with agencies & service providers: You manage external partners (e.g., SEA, Shopify, or performance agencies), provide clear briefings, define target KPIs, and ensure quality and efficiency.
• Hands-on mentality included: You stay close to the implementation, actively contribute your own expertise, test new approaches, and lead by example.
• Analytical strength & ownership: You interpret data cleanly, formulate hypotheses, test systematically, derive action packages -- and take responsibility for decisions and results.

What we offer:

• Remote First: You can work entirely from home.
• Flexible hours: In addition to our core working hours (09:00 - 15:00), you can arrange your day flexibly.
• Development opportunities: We support your further development with a four-figure sum. We are transparent about salary adjustments, work with you on personal goals, and enable further training.
• Equipment: You receive all the work equipment you need from us.
• Employee discounts: We have attractive benefits exclusively for our employees. You get 50% discount on our products from the Vitasauri® and edubily® brands.
• Childcare bonus: We pay you a tax-free care allowance for your own children of up to €300 per month. The subsidy is capped at the actual childcare costs.
• Internet cost subsidy: We contribute to your internet costs with up to €50 per month. The subsidy is capped at the actual costs.
• Birthday off: You automatically have an extra day off on your birthday.
• Every month €50 net extra -- as a voucher of your choice or for Urban Sports Club, tax and social security free.

Learn more about our company and our team here:

https://edubily.de/pages/ueber-edubily

What you should bring:

• Deep Shopify know-how: You have managed Shopify shops operationally and strategically -- including conversion optimization, shop setups, app ecosystem, interfaces, and scaling during growth.
• Relevant D2C e-commerce experience in the NEM or Food industry: You have worked in the direct-to-consumer environment for several years and know how to sustainably build brands, revenue, and profitability in your own shop.
• Sound marketplace know-how (esp. Amazon): You know the mechanics of marketplaces, can strategically manage Amazon, and use it profitably as a growth channel -- from performance to structure.
• Experience in managing external agencies: You have managed SEA, performance, and Shopify agencies, provided clear briefings, defined KPIs, and demanded results -- collaboratively, but consistently.
• Proven leadership experience: You have already managed more than five employees, built and developed teams -- with clear goals, ownership, and a high standard of quality.
• Data-driven decision-making ability: You make decisions based on numbers, not gut feeling, prioritize by impact/effort, and take responsibility for results.
• Strong technical & operational skills: You are proficient with tools like Google Ads, Meta Ads Manager, Shopify, as well as common project management tools (e.g., Asana, Slack, Miro) and use them to manage performance transparently and lead teams efficiently.
• Strong growth mindset: You think in terms of tests, hypotheses, and learning curves, question the status quo, and continuously look for new levers to increase growth, efficiency, and impact.
• High self-responsibility & structure: You work independently, prioritize, and are solution-oriented, maintain an overview even with complex topics, and consistently bring things to completion.