Senior CRM Manager:in - 30-40Std - 100% remote

About everydays

everydays is a fast-growing D2C brand in the health and supplement sector. We build products that accompany people long-term -- scientifically sound, high-quality positioning, and clear benefits.

With an established 8-figure core brand and a new brand we are currently building from scratch, we are in an exciting growth phase.

CRM is not just a channel for us, but a central growth driver.

Not pure email marketing. No discount fireworks.

But the heart of our customer experience.

Your Mission

As a Senior CRM Manager, you will bear significant responsibility for sustainably increasing the Customer Lifetime Value (CLV) of our customers.

You think about CRM holistically:

• Beyond email, beyond campaigns, beyond short-term sales.

You will develop, test, and scale measures along the entire customer journey -- with the clear goal that customers feel comfortable with everydays long-term, understand and love our products, and buy more frequently.

This role is both strategic and hands-on.

You will not be measured by hours, tasks, or diligence -- but by results.

Your Tasks

• Development and responsibility for a holistic CRM strategy (not just email)
• Planning, implementation, and continuous optimization of all CRM measures along the customer journey
• Building intelligent flows, campaigns, and touchpoints with Klaviyo
• Testing new messaging approaches, formats, triggers, and mechanics -- quickly, data-based, iteratively
• Close coordination with Brand, Copy, Performance & Product
• Translating customer needs, fears, desires, and questions into highly relevant messaging
• Finding a balance between brand building, direct response, and conversion-strong copy
• Analysis of KPIs such as CLV, Repeat Rate, Engagement, Churn, Contribution Margin

What You Should Bring

• At least 4 years of experience as a CRM Manager (ideally in the D2C environment)
• You master Klaviyo like the back of your hand
• Strong strategic understanding and a desire for operational implementation
• You think in hypotheses, tests, and learnings -- not in to-do lists
• Deep understanding of customer journeys, psychology, needs, and decision-making processes
• Empathy for customers and a genuine interest in understanding them
• Very good feel for copy, storytelling, and messaging
• You measure your success by impact, not by working hours

❌ Important:

If you primarily see CRM as a sales or discount channel, you are in the wrong place with us.

Sales and discounts are 100% part of it when applied sensibly, but they are not the core of our CRM philosophy.

What This Role Is Not:

• Not "working through A-Z and ticking boxes"
• Not isolated silo thinking
• Not pure campaign management without ownership

✅ Why This Role Might Be Perfect For You:

We are looking for someone who proactively develops the area, takes responsibility, and enjoys discussing with other strong minds -- always with the goal of achieving the best result for the customer and the brand.

Ideal position for Senior CRM Managers who:

• Want to continue growing
• Want to remain hands-on
• Want to help shape brands instead of just managing them
• You work on real levers, not on cosmetics
• You have room for impact, learning, and further development

What Awaits You & What We Offer:

• Responsibility for the CLV uplift of an existing 8-figure brand
• The opportunity to build a new brand from scratch and shape it CRM-wise
• A performance-oriented environment with clear goals and measurable successes
• Close collaboration with top experts from performance marketing, copywriting, brand & product
• High degree of freedom to implement your own ideas -- the best ideas win, regardless of who they come from
• Evaluation of your role based on concrete results in the first 6 months
• Attractive compensation that matches your performance level
• Modern tech stack & latest hardware

CRM is not a tool at everydays.

It is the sum of all measures that lead to customers staying, trusting -- and returning.

We look forward to your application!