About fino digital
fino has its roots in the first digital and fully automated account switching in the FinTech industry. Since its founding in 2015, fino has continuously evolved and is now the market-leading innovation driver in the areas of account and data analysis, regulatory affairs, taxes, and document management. With tailor-made software solutions, fino creates new perspectives for business models in the B2B and B2B2C sectors for its customers and partners.
We at fino digital are convinced that data-driven business models are the future. Our mission is to give data value and transform it into high-quality insights through intelligent data analytics solutions.
More than 275 million transaction analyses carried out and cooperations with over 1,000 banks and partners in the insurance, fintech, real estate, credit brokerage, and leasing sectors impressively demonstrate the trust of numerous companies and institutions in fino digital.
Do you want to become part of this innovative team and actively shape the digital future? Then apply now at fino digital!
Your Tasks
- You develop and implement inbound marketing campaigns for MQL generation (e.g., Google Ads, LinkedIn, etc.) for defined target groups in the financial services industry.
- You continuously analyze KPIs and customer journeys and derive data-based optimization and testing measures.
- You participate in the technical design of inbound-suitable websites and landing pages and develop campaign concepts in line with brand positioning.
- You are responsible for budget planning, negotiation, and controlling, as well as regular reporting on campaign success measurement with clear recommendations for action.
- You coordinate internal stakeholders (Sales, Management, Product Marketing/Brand, Graphics) and are responsible for the selection, briefing, and operational management of the external performance marketing agency.
- You proactively engage with AI tools and current performance marketing trends, test, and implement new technologies to optimize campaign setups, targeting, creatives, automation, and reporting.
- You hand over MQLs with relevant context information for optimal sales approach.
Your Qualifications
- You have relevant professional experience in performance marketing, ideally in B2B SaaS or the fintech environment, as well as familiarity with regulatory requirements in the financial sector (GDPR, compliance issues).
- You can already demonstrate success in lead generation via paid channels (LinkedIn Ads, Google Ads).
- You have experience in managing external service providers/agencies with clear expectations regarding output and quality.
- Your analytical thinking and data-driven approach characterize you.
- You are communicative, creative, and can clearly present your ideas with a feel for customer needs.
- You are enthusiastic about using modern AI tools and ideally have experience in meaningfully integrating such applications into processes.
Our Benefits
- Flexible Working: Remote-first with hybrid options, flexible working hours, modern equipment, workation.
- Scope for Design: A lot of personal responsibility, open communication, flat hierarchies, and a motivated, collegial team.
- Modern Tech & Innovation: Modern tech stack, AI culture, and freedom to contribute and implement your own ideas.
- Attractive Additional Benefits: Annual bonus, regular salary increases, gifts for anniversaries and milestone birthdays, corporate benefits, discounted mobile phone tariffs, contributions to company pension schemes & voluntary savings plans, days off on Christmas Eve and New Year's Eve.
- Health & Mobility: Public transport ticket, bike leasing, discounted fitness & wellness offers in your city.
- Team & Office Life: Summer & Christmas parties, regular team meetings, office in Kassel with dog-friendly workstations.