Senior Performance Marketing Manager (m/w/d) Stellendetails | FUNKE

About Us

The Funke HR Tech Group GmbH stands for recruiting of the next generation. With the use of Big Data & AI, we match talent and companies in the European market more precisely than ever before. Our vision? A transparent job market where we are the number 1 for regional labor market data. Help us turn complexity into clear opportunities and make the ideal match a reality.

Your Responsibilities

• Channel-specific strategy development: You develop and are responsible for the overarching strategy for Paid Social (Meta, LinkedIn, TikTok, etc.) and Display Advertising (Programmatic, GDN, Criteo) to generate qualified traffic for our job portals.
• Audience Targeting: You define complex target group segments (e.g., latent job seekers, specific professional groups) and use our internal data (Big Data) to create lookalike audiences and retargeting clusters.
• A/B Testing & Experiments: You systematically test creatives (image/video), ad copies, targetings & campaign types to increase the conversion rate from "visitor" to "applicant".
• Data & Tracking: In collaboration with the data team, you ensure clean tracking (Pixel, CAPI) and use our AI tools to predict traffic trends and click prices.
• KPI Monitoring: You continuously monitor performance KPIs (CPC, CTR, CPA) and create automated reports for stakeholders.
• Market Observation: You proactively identify new ad-tech trends, platforms (e.g., new social apps), and formats in the recruiting environment and pilot them.

Your Profile

• Solid Background: You have successfully completed a degree (Business Administration, Marketing, Media Studies, Business Informatics) or a comparable qualification with relevant professional experience.
• Track Record: You have at least 4-5 years of operational experience in performance marketing with a focus on display and/or paid social.
• Ad Professional: You have sound experience with the core components of various ad managers (Meta, TikTok, Google Ads, etc.).
• Analytics & Tracking: You are very proficient in using web analytics tools (especially Google Analytics 4) and have a technical understanding of tracking setups (Google Tag Manager, pixel integration, server-side tracking).
• Data Affinity: You love Excel/Google Sheets (Pivot, VLOOKUP are standard for you) and ideally have experience with data visualization (e.g., Looker Studio, Tableau).
• Creativity: You have an eye and a knack for high-performing creative templates to best showcase our clients' job advertisements.

Your Benefits

• Innovation meets Tradition: You will shape the digital transformation of our media group.
• Develop With Us: We enable you to participate in individual coaching, workshops, or (online) training as part of our FUNKE Academy.
• Work Flexibly: We live a hybrid work model because your work-life balance is important to us.
• Teamwork: A dynamic team, an open feedback culture, short communication channels, and a warm camaraderie await you.
• Corporate Benefits: We offer you a benefits portal with attractive discounts and subscriptions.
• Stay Fit and Healthy: Benefit from our partnerships with various fitness studios and receive individual advice for your mental and physical health.

Have we sparked your interest? Then shape the future with us and send us your application to Annika Ziegler.

Remote Model: Remote Country Code: de