Senior Marketing Analyst (all genders)

Welcome to Glow25!

We are a dynamic, fast-growing beauty and pro-aging company based in Berlin.

Our heartfelt mission: Glow moments that last --- for our community and for us as a team.

Work at Glow25 should inspire, excite, and be fun. That's why we're looking for smart, empathetic people who take ownership and grow with us.

Join Glow25 and help us redefine beauty. We're excited to meet you!

Current Challenges and Future Goals

Marketing is a core growth driver at Glow25. We're looking for a Senior Marketing Analyst who owns marketing tracking quality and performance visibility across the entire funnel.

In this role, you work hands-on with GTM, GA4, marketing pixels, SQL, and dbt, and act as the bridge between Marketing, Tech, and Data - ensuring that marketing decisions are based on reliable, actionable insights.

Your Responsibilities:

• Own our tracking & measurement setup end-to-end: Design and maintain our marketing tracking stack across GTM (client and server-side), GA4, and marketing pixels. Ensure that new campaigns, features, and landing pages are measurable from day one.
• Ensure reliable attribution in a consent-driven environment: Understand how CMPs and consent mechanisms impact attribution, event tracking, and campaign performance, and align tracking with both legal and technical constraints.
• Analyze marketing performance beyond platform dashboards: Evaluate ROAS, MER, CAC, and contribution margin, connect campaign performance to backend revenue and subscription behavior, and conduct deeper analysis such as cohorts and CLTV.
• Improve the webshop funnel through data-driven analysis: Identify conversion drop-offs, quantify revenue impact, segment performance by traffic source, device, and campaign, and support CRO initiatives with structured analysis.
• Build reliable marketing data models and reporting: Use SQL and dbt to model marketing data, maintain consistent metric definitions, and deliver reporting that stakeholders can confidently use for decision-making.

Your Experience:

• 4+ years of experience in marketing analytics, ideally in a DTC or e-commerce environment with subscription models and paid traffic dynamics.
• Deep hands-on experience with GTM, GA4, and marketing pixels (Meta, Google Ads, TikTok, Affiliate, Native, etc.), from implementation to troubleshooting.
• Strong SQL skills and experience with dbt or similar transformation tools.
• Solid understanding of attribution frameworks, consent-based tracking (GDPR, CMP logic), and funnel/CRO analysis. Experience with attribution tools like Klar is a plus.
• Strong communication skills and the ability to collaborate with both technical and non-technical stakeholders, combined with a strong ownership mindset.

What You Can Look Forward To:

• Flexible Work: Work when and where you're most productive -- with flexible hours and smart time tracking.
• Home Office Setup: Receive a one-time €500 allowance to set up your perfect workspace.
• Tech Choice: Mac or Windows -- you choose what works best for you.
• Glow Card: Get €50 every month to spend however you like -- that's €600 a year.
• Continuous Learning: Access to our Glowcademy, dedicated learning time, or personal development support.
• Product Discount: Enjoy 40% off our entire product range.
• Generous Time Off: 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off. New Year's Eve is also a day off.
• Health Benefits: Company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings.
• Pension Plan: After probation, we contribute €600 toward your pension plan, with a 20% top-up for additional contributions.
• Partner Perks: Access discounts and special offers from top brands through our corporate benefit platforms.
• Glow25 Merch: Become part of the team with our exclusive merch.
• Award-Winning Culture: Recognized as a Top Company on Kununu for five consecutive years.
• Active Lifestyle: Choose between Urban Sports Club or Wellpass for workouts and wellness.

Join Us!

Don't hesitate to apply, especially if you identify as a woman or belong to an underrepresented group. Even if you don't meet every qualification, we encourage you to apply. We believe diverse perspectives strengthen our team and help us better fulfill our mission.