Marketing Analyst

About the Role

We are working with Warner Bros. Discovery on this exciting opportunity. We are seeking an experienced specialist in Digital Ad Operations & Programmatic Advertising to join the GSA Digital Ad Operations Team on a maternity cover contract. This role is crucial for managing all digital ad-tech and monetization processes across various platforms, ensuring seamless technical implementation and campaign execution.

Responsibilities

• Provide first-level support for digital technical implementations, including ad-tag validation and troubleshooting.
• Manage VAST tags, macros, and delivery issues.
• Coordinate updates for ads.txt and app-ads.txt files.
• Set up and manage programmatic deals (PMP, PG, PD).
• Create campaign forecasts and reports for paid and unpaid direct campaigns.
• Conduct performance analysis and create reports in collaboration with BI teams.
• Manage AVOD/SVOD consent banners and perform inventory forecasting.

Qualifications

• Proven experience in Ad Operations, Programmatic Advertising, or Digital Ad Tech.
• In-depth expertise in AVOD, SVOD, and HbbTV ecosystems.
• Hands-on experience with ad servers (preferably FreeWheel), SSPs, and DSPs.
• Solid understanding of Ad-Tags, Pixels, Programmatic setups, and Consent Frameworks.
• Excellent analytical skills for forecasting and reporting.
• Fluent in both German and English.

What's Offered

• Opportunity to work with a leading global entertainment company.
• Engaging role within a dynamic GSA Digital Ad Operations Team.
• Flexible working hours and a hybrid work model.
• A supportive and inclusive work environment.

Apply via Haystack today!