Senior Online Shop Manager*in (m/w/d)

About this job

Our mission at HEY HOLY: To elevate dog health through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food -- developed with veterinarians and aiming to give every dog a long, healthy life.

What began as an idea in 2022 is now a rapidly growing DTC subscription model serving over 20,000 dogs. Our 20-person team is set to grow to over 35 by the end of 2026 -- now is the perfect time to join.

Our online channel is our core -- data-driven, performance-oriented, and central to our growth. But reach alone isn't enough: Only a compelling digital experience converts visitors into real customers.

And that's exactly where you come in: You identify conversion hurdles before others notice them. You analyze, test, iterate -- always with a clear goal: the best shop, the best funnel, the best experience.

If you're eager to take our eCom setup to the next level -- with responsibility, budget, and plenty of room for your own ideas: Let's talk.

Your playing field? Our webshop. And you'll ensure that visitors become enthusiastic customers -- data-driven, structured, and with a good feel for detail. And you'll lead not only your team but also our KPIs where they belong: upwards.

Tasks

• You take responsibility for the customer journey from the landing page or PDP -- identify friction points before our customers do, and resolve them together with design and developers.
• You find and prioritize data-based optimization potentials in the entire shop -- everything that increases conversion, retention, or ARPU lands on your list (and then in live tests).
• You develop, test, and analyze A/B experiments -- whether it's copy, layout, or flow: You want to know what works -- not believe it.
• You have our eCom KPIs under control -- and in sight: Conversion Rate, ARPU, Retention & Co. are not just metrics for you, but your playground for real business results.
• You lead our eCom team with structure and ambition, build clear processes, prepare us for scaling -- and develop the team long-term.

Qualification

• You have 5 -- 7 years of experience in eCommerce, ideally with a D2C brand -- and know how to not only plan growth but also deliver it.
• You know your way around Shopify like others know Google Docs -- and feel just as comfortable with A/B testing tools, page builders, click funnels, and web analytics (GA4, Hotjar & Co.).
• You bring a hands-on mentality and a can-do spirit -- you don't wait around, but get started when you see a problem.
• You have gained initial leadership experience -- and can not only coordinate people but truly help them grow.
• You have a desire for speed, responsibility, and ownership -- you want to shape, move, and improve -- not just go along for the ride.

Benefits

🚀 Remote First: You don't need an office to achieve great things -- you decide how and where you work best. Whether in our office in Frankfurt, hybrid, or fully remote.

💡 Lots of responsibility and creative freedom: You get a real ownership area -- and the chance to actively shape the role with your input and pace.

📈 Fast development possible: Those who step on the gas with us grow along -- in responsibility, competence, and perspective.

📚 Individual training budget: We invest in your personal and professional development -- because your growth is also our growth.

🎟 Access to corporate benefits and Wellpass.

🐶 Free HEY HOLY food: Because happy dogs are just as important as happy people!

We value Diversity! 🌈 We believe in the power of different perspectives and seek team members regardless of how they look, where they come from, whom they love, or what they believe in.

What matters to us is your skills -- and your willingness not only to grow yourself but also to support others in their development. Because only together are we truly strong! 🫶

Our mission is clear: We want to grow to enable more dogs to live better lives. For this, we need people with diverse experiences, perspectives, and strengths. Because we are convinced that teams with diverse, complementary skills are the most successful 💡🚀