About the Company
We are a European mobile gaming company building a portfolio of mobile games. We combine expertise in game development, performance marketing, analytics, and creative production to build scalable and profitable growth engines. Operating with a remote-first culture, our team is expanding its growth capabilities to accelerate user acquisition across its game portfolio.
The Role: Lead User Acquisition Manager
This is not a pure media buying role. You will operate as a Growth Engineer, owning the performance and profitability of a high-impact user acquisition portfolio and driving growth through data, experimentation and creative innovation.
Managing a $500k monthly UA budget, you will work at the intersection of performance marketing, analytics, creative production and monetization.
Responsibilities
AI-Native Creative Strategy
- Lead an AI-first ad creative production workflow with the Lead Motion Designer and Creative Producer
- Use Generative AI models for rapid visual prototyping, video generation, and copy optimization
- Deliver high-velocity, high-quality asset variations that accelerate algorithmic learning and performance
Technical Sovereignty & Privacy Stewardship
- Act as a technical owner of measurement infrastructure with BI Engineers
- Maintain strong expertise in privacy-centric frameworks (SKAdNetwork 4.0, Google Privacy Sandbox)
- Ensure reliable measurement and conversion schema integrity
Strategic Portfolio Management
- Manage and optimize UA budgets on Meta and Google
- Diversify channel mix into high-growth vectors (TikTok, DSPs, SDK networks)
- Lead rigorous testing, scaling, and channel optimization with a focus on LTV and ROAS
Requirements
About you
- 5 years of mobile gaming UA experience: Proven track record managing significant budgets
- Comfort being hands-on with Generative AI tools: Essential force multipliers for modern UA
- Deep proficiency with analytics platforms: Looker and MMPs (AppsFlyer, Singular)
- Experience supporting Data Science teams: Building or refining predictive LTV (pLTV) models is highly desirable
- Ability to translate complex cohort data into actionable strategy for C-suite stakeholders
- Strong understanding of hybrid monetization (IAA & IAP) and unit economics
We are looking for someone who combines analytical thinking, experimentation mindset and hands-on execution.
Benefits
- Remote-first role - work from anywhere
- Full-time position or contract
- Competitive compensation aligned with experience and impact
- Comprehensive Wellness: Premium wellness package, including healthcare insurance and optional mental health support
- Continuous Evolution: Annual professional development budget, including GDC attendance and advanced AI/Data Science training
Start date: April 2026