Senior Performance Marketing Manager (Berlin, hybrid)

About Kittl

• Redefining graphic design: Kittl is transforming how creators work with an intuitive platform that stands as a modern, competitive alternative to traditional design tools: Build the new Adobe of tomorrow
• Rapid growth: Millions of users within just two years of launch
• Diverse team: 120 team members representing 30 different countries
• Truly product-led company: Engineers, Product managers and designers are at the core of Kittl - shaping an engineering driven working culture
• Strong funding: Raised over $45M from world-renowned investors who have also backed companies like Slack, Dropbox, and Figma Learn more: www.kittl.com/career

Your role at Kittl

As a Senior Performance Marketing Manager at Kittl, you will take full ownership of our paid acquisition stack with a critical mandate to revitalize our Paid Search performance. You will operate as a high-impact individual contributor, managing six-figure monthly budgets to drive efficient subscription growth.

While maintaining our success on Social, your primary focus will be deep-diving into Google Ads data to restructure campaigns and unlock scalability. You will champion a culture of high-velocity creative testing, partnering with design teams to feed the algorithms with high-converting assets. Ultimately, you are the architect of our paid growth engine, balancing aggressive scaling with strict CPA and ROI targets.

What you'll do

• Revitalize & scale paid search: Take end-to-end ownership of Google Ads (Search, PMax, YouTube, Display), deeply analyzing and restructuring accounts to improve performance and drive scalable growth
• Manage multi-channel strategy: Oversee and optimize six-figure monthly budgets across Google and Meta, ensuring efficient capital allocation to maximize blended ROI
• High-velocity experimentation: Own the experimentation roadmap, executing rigorous A/B tests on ad copy, creative assets, and landing pages to constantly improve CVR and lower CPAs
• Deep data analysis: Dive deep into large datasets to uncover granular insights, moving beyond surface-level metrics to optimize for LTV, CAC, and incrementality.
• Creative strategy feedback: Partner closely with the Creative team to guide the development of high-performing assets, translating data insights into clear creative briefs for both static and video ads
• Build automated workflows: Leverage AI tools and scripts to automate routine bidding and optimization tasks, allowing you to focus on strategy, creative testing, and finding the next growth lever

What you'll need

• Proven paid search expertise: 4 years of hands-on experience in Performance Marketing with a mastery of Google Ads (Search, YouTube, Display); Paid Social experience is a big plus
• Budget scaling experience: A demonstrable track record of managing and scaling ad accounts with 6-figure monthly budgets, proving you can increase spend without sacrificing efficiency
• Subscription growth background: Experience driving acquisition for a subscription-led business, with a strong command of unit economics like LTV & CAC
• Analytical & technical depth: A deeply analytical mindset with proficiency in handling complex datasets, and a good understanding of attribution models and tracking to make evidence-based decisions
• Advanced testing mindset: While proficient in standard A/B testing, you prioritize incrementality and lift analysis, looking beyond basic platform metrics to understand the true causal impact of your spend on business growth
• Hunger & autonomy: You are a self-starter who thrives as an individual contributor, possessing an "owner" mentality to navigate ambiguity and aggressively chase performance targets

Interview process

• Recruiter interview (30 min)
• Interview with Growth Marketing Lead (30 min)
• Take-home assignment
• Interview with Head of Growth & Growth Marketing Lead (60 min)
• Bar raiser interview with Chief of Staff, right hand to CEO (45 min)

We are looking for someone

• Exceptionally driven to drive impact and challenge the status quo
• Who takes extreme ownership & gets things done
• Who goes above and beyond in their role
• Who is deeply passionate about what they do

Benefits

• Maximise your impact: No matter if you're leading a team or you stand out by your domain expertise - all we care about is supporting you to maximise your own impact
• **Hackathons:**Our quarterly hackathons provide an environment to experiment with new concepts, push boundaries, and potentially deliver the next big thing.
• Kittl Week: Each year, our global team gathers together for a whole week, to work, celebrate, get inspired, and have fun
• Flexible working hours: Our core hours are 11am--5pm CET, leaving the rest of your schedule flexible to fit your style
• **Remote work:**Work up to 50 days (10 weeks) fully remote per year from anywhere in the world, as long as you maintain our core hours
• Learning & development: Our L&D budget supports your professional growth
• **Mobility benefit:**We fully cover your monthly BVG public transport ticket
• **Health and fitness:**Urban Sports Club membership discount
• Vacation: Up to 30 vacation days per year

#li-hybrid

🌈At Kittl, we embrace diversity and value every team member's unique background, identity, and experience. We're all about respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives. Join us on this exciting journey of making our company and product even better! Benefits: Public Transport