KN

Produktmanager:in (w/m/d) mit Fokus auf Growth & Retention

Remote
Gleitzeit, Vollzeit
vor 2 Wochen
76133 Karlsruhe, Germany
Stellenbeschreibung

Job Posting: Produktmanager:in (w/m/d) mit Fokus auf Growth & Retention

Location:

  • Karlsruhe Knuddels.de

Employment Details:

  • Arbeitszeit: Vollzeit
  • Typ: Festanstellung

Desired Skills & Knowledge:

  • B2C
  • Auswertung
  • Mobile App
  • Leitung
  • Social-Media
  • Exchange Traded Commodities
  • Personalführung
  • A/B Testing
  • Flexibilität
  • Engagement

What We Offer:

  • Homeoffice
  • Coaching
  • Weiterbildungsmaßnahmen
  • Sportaktivitäten

Job Description:

AI as a Growth Lever: You not only use AI tools for personal productivity but also actively think about how AI can improve our user acquisition and retention, whether through personalization, smart onboarding, or intelligent engagement loops.

What do we offer you?

  • Flexibility that adapts to your life: Up to 100% remote work, trust-based working hours, and the option for 10 unpaid "Flexi-Vacation Days" in addition to 30 days of vacation.
  • Real cohesion: We live an open, respectful, and cooperative culture where we support each other.
  • Growth according to your ideas: Use 10% of your working time for further training and benefit from our coaching pool, in-house workshops, and regular feedback.
  • Focus on our own product (B2C): You will immediately see how your contribution is received by our community and help bring people closer together.
  • Excellent equipment: We provide you with outstanding technical equipment. If you work fully remotely, we will also subsidize a mobile air conditioner.
  • Office in a prime location (Karlsruhe): With a free breakfast buffet, freshly cooked lunch daily, fully air-conditioned, and a huge roof terrace.
  • We want to support your health: Subsidy for fitness studio/sports club.
  • You can also find all benefits at jobs.knuddels.de

What we don't offer:

  • Dusty corporate structures
  • Work on business customer projects (We are a B2C company)
  • A contrived third bullet point if we can only think of two :)

Your Tasks:

In this role, you will measurably drive the growth of Knuddels. Your main focus will be on exciting, activating, and retaining new members long-term:

Acquisition & Activation: You identify and optimize the levers through which new users find their way to Knuddels and experience their "aha!" moment. You work on onboarding flows, first-session experiences, and the critical first few days to turn new registrations into active community members.

Retention & Engagement: You analyze the user journey on our platform, from the first chat to gaming interactions and dating features. You develop targeted measures to improve DAU, MAU, and especially retention (Day 1, Day 7, Day 28). You understand why users churn and systematically counteract it.

Strategic Input on Monetization: You contribute your knowledge of the user lifecycle and engagement to help shape our monetization strategy (premium subscriptions, in-app purchases). Your goal: Monetization that maximizes long-term user lifetime value, rather than short-term revenues at the expense of user retention.

Data-Driven Experimentation: You formulate growth and retention hypotheses, design A/B tests, and systematically evaluate them. Mixpanel is your daily companion, which you use confidently to understand user behavior, analyze cohorts, and make informed decisions.

Team Leadership with a Growth Mindset: You lead a cross-functional team in terms of content and consistently align it with growth goals. You create the framework in which your team works with a spirit of experimentation, learns quickly, and delivers real business impact.

Your Profile:

You bring several years of experience as a Growth Product Manager and can name specific projects where you have measurably improved user acquisition, activation, or retention, ideally with specific KPI improvements (e.g., "Increased Day-28 retention by X%" or "Increased activation rate in onboarding by Y%").

You think in terms of User Lifecycle and LTV: You understand how acquisition, activation, retention, and monetization interact. You develop strategies that create long-term value and know when monetization strengthens retention and when it harms it.

You are an expert in Analytics: Mixpanel (or comparable platforms like Amplitude) are not a black box to you but your daily tool. You routinely set up funnels, cohort analyses, and segmentations and develop actionable recommendations from them.

You master A/B Testing: You have extensive experience in the design, execution, and statistically sound evaluation of experiments and know when a test is meaningful and when it is not.

You have taken on team responsibility: You have proven experience in leading and developing cross-functional teams and can align and motivate a team towards common growth goals.

You feel at home in the world of B2C apps: Ideally, you have experience in areas such as gaming, dating, or social media. You understand the dynamics of platforms where users want to spend time, not have to, and know how to turn engagement into real growth.

You use AI intelligently: You actively use AI tools (like Gemini, Perplexity, etc.) to make your work more efficient and have ideas on how to integrate AI meaningfully into our growth strategies.

Profile Details:

Professional Requirements:

  • A/B Testing, Consulting, Business-To-Consumer, Data Analysis, Experimentation, KPI Reporting, Artificial Intelligence, Mixpanel, Monetization, Social Media, Stakeholder Management, Testing

Personal Skills:

  • Decision-making ability, Leadership skills, Solution-oriented, Curiosity, Persuasiveness

Work Experience:

  • With work experience

Application:

Apply Now

Industry:

Other / Unknown

Employer:

Knuddels.de

Address:

Knuddels.de 07980 Berga-Wünschendorf

Web:

http://jobs.knuddels.de

Benefits:

Homeoffice, Coaching, Weiterbildungsmaßnahmen, Sportaktivitäten