Marketing Campaign Manager (m/w/d)

About the Role

CareMates, an innovative AI-powered CRM for the care sector and part of the myneva group, is seeking a Marketing Campaign Manager (m/w/d) to drive lead generation and brand positioning. This is a full-stack marketing role focused on a rapidly growing product.

Your Mission:

• End-to-end lead generation for CareMates, with a focus on inbound campaigns via HubSpot.
• Conception, management, and optimization of marketing campaigns across the entire customer journey (email, landing pages, workflows, lead nurturing).
• Close collaboration with sales to ensure campaigns deliver quality leads and measurable impact.
• Management of CareMates' social media presence, particularly on LinkedIn (content ideas, editorial planning, performance analysis).
• Planning and management of paid campaigns (e.g., LinkedIn Ads, Google Ads) with data-driven optimization.
• Building and maintaining partnerships with industry associations and supporting joint marketing activities.
• Organizing success stories and reference reports in collaboration with customers, sales, and product teams.
• Planning and coordinating trade fair appearances, events, and webinars for CareMates in close coordination with Group Marketing.
• Participation in the myneva group's marketing setup, utilizing existing structures and tools while incorporating CareMates' specific requirements.
• Analyzing campaign and performance data, creating reports, and deriving concrete optimization measures.

Your Profile:

• Several years of experience in digital B2B marketing, ideally in the software or SaaS sector.
• Profound practical experience in campaign management and marketing automation with HubSpot.
• Data-driven mindset, understanding of performance metrics, and active use for campaign optimization.
• Comfortable with both strategic planning and operational execution ("hands-on mentality").
• Structured, self-reliant work style with the ability to manage multiple topics simultaneously.
• Good sense for target audiences, content, and tone, especially in the B2B environment.
• Confident communication skills in German and English.

Why myneva?

• A responsible and meaningful role: Our software products enable customers to focus on the well-being of their clients by providing more time for care and support.
• Exciting, challenging tasks in a dynamic, future-oriented environment.
• Flexible working hours and a hybrid work model for a flexible daily routine.
• A culture of appreciation and a harmonious working atmosphere in a growing, international company with opportunities for input.
• A creative work environment, flat hierarchies, and short decision-making processes.
• Attractive compensation models, an unlimited employment contract, and employer contributions to your company pension plan.
• Access to corporate benefits, JobRad leasing, and other mobility offers like the fully financed Deutschlandticket.

Contact Information:

The core team regularly collaborates at the Munich office. Proximity to Munich is a plus for on-site work. However, the position can be 100% remote throughout Germany. Besides Munich, our largest offices in Germany are in Essen and Hamburg, where you are always welcome.

Ready to make a real impact? We look forward to your application.

About us:

Welcome to myneva - together, we shape digital care.

myneva is a leading European software provider for the social sector, focused on digitizing processes to give caregivers more time for their clients and improve quality of life. As an ambitious team, we are pursuing internationalization and aim to be #1 in Europe.

Benefits: Pension Plan Salary: €42,500 EUR (minimum) Remote Model: Hybrid