About STUR\n\nSTUR is a Berlin-based startup that develops timeless, durable, and sustainable design products for the kitchen, all Made in Germany. Our cast iron pans have won numerous awards, including the Red Dot Design Award, the iF Design Award, and the German Design Award. With our high-quality products, we aim to inspire foodies like you to embark on new culinary adventures.\n\nWe are positioning STUR as a creative design cookware brand and a love brand, and we need your support as a\n\n### CRM Manager (m/f/d) - Cookware & Food\n\n*(German-speaking, full-time, hybrid in Berlin)\n\n### Responsibilities\n\n Ownership Retention Revenue: You will be responsible for our CRM performance and increasing retention revenue through Klaviyo campaigns and flows.\n* Newsletter Planning and Distribution: You will plan and distribute newsletters with real added value, such as cooking tips, cast iron care, recipes, product knowledge, and brand stories.\n* Building and Optimizing Flows in Klaviyo: You will create, audit, and improve lifecycle flows such as Welcome, Onboarding, and Post-Purchase, including segmentation, testing, QA, and reporting.\n* Launch and Seasonal Support: You will support product launches and seasonal promotions with sequences, segment logic, and clean shipping planning.\n* Cross-Team Collaboration: You will work closely with Growth, Brand, E-Commerce, Customer Service, and Ops to ensure that content, timing, and CRM experience are perfectly aligned.\n* Testing New Retention Channels: You will test new channels like SMS and WhatsApp, set up hypotheses, evaluate them, and derive clear recommendations.\n\n### Qualifications\n\n* You have at least 2 to 4 years of marketing experience, with at least 2 years in CRM or email marketing.\n* You have hands-on experience with Klaviyo or comparable email marketing tools, including flows, segments, templates, testing, and reporting, ideally in an e-commerce or D2C environment.\n* You have a good feel for copy, tonality, and clear communication. Subject lines and hooks are not a matter of chance for you.\n* You understand KPI logic and can evaluate performance, such as Revenue per Subscriber, Conversion Rate, Engagement, and Deliverability Basics, and derive next steps.\n* You have experience with Shopify and can meaningfully use customer and order signals for CRM.\n* You work in a structured manner, prioritize effectively, and communicate proactively, with a strong eye for detail.\n* You are familiar with relevant tools such as Klaviyo, Asana, Shopify, and Google Analytics.\n* You are flawless in German (written and spoken, at least C2) and have a conversational level of English.\n\n### Benefits\n\n* Sufficient Time Off: 30 vacation days.\n* Autonomy: Flexible working hours and home office – we work hybrid and meet regularly at our Berlin office.\n* Best Hardware: Apple MacBook accessories.\n* Training Budget: €1,500 per year, freely selectable.\n* Sports Offer: Heavily reduced membership at Urban Sports Club.\n* Public Transport Ticket: Free and unlimited travel throughout Berlin and Germany via public transport.\n* Employee Discounts: Corporate benefits at 1,500 participating companies.\n* Co-Creation Opportunities: We are eager for your ideas!\n* Culinary Team Events: We love cooking and good food, constantly exchange ideas with young and creative restaurants in Berlin, and enjoy visiting them at team events.\n\nAre you excited to develop STUR into a love brand with us?\n\nThen let's get to know each other! Please send us your application with your CV, start date, and salary expectations. If you have any questions, feel free to contact us. We look forward to hearing from you soon!\n\nYour STUR Team\n\nBenefits: Public Transport, Team Events\nRemote Model: Hybrid\nCountry Code: de
