About the Role

We're looking for a Senior Mobile Growth Manager to take full ownership of scaling our app's growth --- from user acquisition and ASO to funnel optimization and driving measurable revenue impact. You'll be at the intersection of marketing, product, and data, running high-impact growth initiatives that bring in users, turn them into paying customers, and keep them engaged.

If you want to:

Lead user acquisition by planning, running, and optimizing campaigns across Meta, TikTok, Google UAC, and Apple Search Ads with a clear focus on ROI through CAC vs. LTV analysis;
Lead ASO strategy by managing creative testing, keyword optimization, localization, and A/B testing of store assets to maximize organic installs;
Drive funnel optimization by partnering with product teams to test onboarding flows, paywalls, and pricing strategies while doubling down on the levers that increase conversion and revenue;
Experiment relentlessly by designing and executing growth experiments across acquisition, activation, retention, and monetization to learn fast and scale what works;
Be the data owner for growth by building dashboards, running cohort and funnel analyses, and managing attribution via Adjust or AppsFlyer to measure impact in a post-IDFA world;
Think global by scaling growth across multiple geographies with localized UA, ASO, and lifecycle strategies;
Collaborate cross-functionally with design, engineering, and CRM teams to produce high-performing creative assets and integrated lifecycle campaigns that boost long-term engagement and retention

And you can check off:

Proven track record of driving revenue growth in mobile apps (subscription/SaaS experience is a big plus);
Hands-on experience with paid UA, ASO, and growth experiments;
Fluency in data, attribution, and funnel metrics, and the ability to turn insights into action;
Familiarity with MMPs, SKAN, ATT, GDPR, and best practices for mobile measurement;
Ability to collaborate across teams (marketing, product, design, data) and lead growth initiatives end-to-end;
Leverage a creative eye to build high-converting ad creatives and store assets

Bonus points if you:

Have experience with pricing/paywall testing, retention campaigns, and global market expansion

Here's the deal:

Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts with a physical coach and a gym membership compensation to regular mental health checks;
Tools of your choice: choose the technical equipment and tools you need to do your best work;
Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
Convenient commuting: traveling from point A to point B in a city like Berlin is quite a journey! That's why we compensate part of your public transport costs;
Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
Premium Surfshark accounts: for you, your family, and friends!

Senior Mobile Growth Manager (Incogni)